Knowing Your SMB Applicant

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

whitePaper | November 17, 2019

Small businesses work hard to build a profitable and sustainable company. Don’t let criminals take it all away. Learn how you can reduce the threat of identity and cyber crimes

whitePaper | January 6, 2020

Salesforce’s innovative outlook holds customers at its core, with no other company creating products designed to connect entire businesses — across sales, service, marketing, community, analytics, and apps — around the customer. This whitepaper explores the ways in which Salesforce can benefit businesses, helping them gain an upper hand on their competition.

whitePaper | January 25, 2020

How to fund your business is a big decision that shouldn’t be taken lightly! Fortunately, we’ve compiled all the information you’ll need to decide if the Rollover for Business Start-ups (ROBS) arrangement is right for you. This in-depth guide will reveal how you can use your retirement funds to start a business without incurring tax penalties or getting a loan.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount