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The Growth of Google Analytics

May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile.

Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

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BioCeryx

BioCeryx is a molecular diagnostic company spinning out of SRI International using a proprietary technology. Our mission is to make next generation diagnostics universally accessible so all patients can benefit from the advances in precision medicine.

OTHER WHITEPAPERS

Small BusinessFinance Markets2020/21

whitePaper | April 1, 2021

Our unique position at the intersection of government and financial markets enables us to identify and reduce imbalances in access to finance; create a more diverse market; and increase the supply of finance for the entrepreneurs and business owners at the very heart of the British economy.

Unlocking Business Model Innovation through Advanced Manufacturing

whitePaper | January 13, 2022

This White Paper outlines successful case studies from those who have already started to unlock business model innovation through the adoption of advanced manufacturing in their models.

The ultimate guide to being cash flow positive and maintaining profitability

whitePaper | May 24, 2021

One of the biggest challenges small business owners face is maintaining a positive cash flow. The problem is, many aren’t managing and reporting on it in the first place. How do you manage cash flow that allows you to predict expenses, payments and forecasted sales?

The small business guide to marketing on a budget

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

From Pandemic to Prosperity

whitePaper | March 18, 2022

The last two years have been challenging for small businesses across America. The COVID-19 pandemic exacerbated preexisting obstacles while also creating new ones. Uncertainty, lockdowns, supply chain disruptions, and inflation have posed tremendous hurdles to small businesses. Through it all, small businesses have remained dynamic and resilient

Small business growth kit

whitePaper | January 6, 2020

Salesforce’s innovative outlook holds customers at its core, with no other company creating products designed to connect entire businesses — across sales, service, marketing, community, analytics, and apps — around the customer. This whitepaper explores the ways in which Salesforce can benefit businesses, helping them gain an upper hand on their competition.

The Growth of Google Analytics