Home > Resources > Whitepapers > The Growth of Google Analytics

The Growth of Google Analytics

May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile.

Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

I'm For Real

Enter your details once to access all our information and resources

Spotlight

Ovatek Web Solutions

We understand that when it comes to digital marketing, decisions come down to a question of return on investment (ROI). If you want to begin generating more revenue, growing your customer base, and increasing your profits, then our approach to delivering high-impact digital marketing and web solutions should be the only choice. We leverage our deep effective insight into a broad range of digital marketing and website services to bring our clients'​ web properties to significant levels of success.

OTHER WHITEPAPERS
news image

The founder’s guide to small business finance

whitePaper | May 22, 2021

In this ebook, we dive into everything you need to know to manage, monitor and maintain the financial health of your business. You’ll learn about reports like cash flow forecasts, and how to truly understand your numbers. Everything you need to run a well-oiled financial engine is inside.

Read More
news image

ERP software for SMEs demonstrates that size isn’t always everything

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.

Read More
news image

The small business guide to marketing on a budget

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

Read More
news image

Creating a New Normal for SME IT in 2022

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

Read More
news image

10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

Read More
news image

7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver. But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

Read More

The founder’s guide to small business finance

whitePaper | May 22, 2021

In this ebook, we dive into everything you need to know to manage, monitor and maintain the financial health of your business. You’ll learn about reports like cash flow forecasts, and how to truly understand your numbers. Everything you need to run a well-oiled financial engine is inside.

Read More

ERP software for SMEs demonstrates that size isn’t always everything

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.

Read More

The small business guide to marketing on a budget

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

Read More

Creating a New Normal for SME IT in 2022

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

Read More

10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

Read More

7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver.

But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

Read More
More Whitepapers

Spotlight

Ovatek Web Solutions

We understand that when it comes to digital marketing, decisions come down to a question of return on investment (ROI). If you want to begin generating more revenue, growing your customer base, and increasing your profits, then our approach to delivering high-impact digital marketing and web solutions should be the only choice. We leverage our deep effective insight into a broad range of digital marketing and website services to bring our clients'​ web properties to significant levels of success.

Events