The Growth of Google Analytics

May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile.

Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

Spotlight

Alchemy

Alchemy lending core software powers Banks, FinTech and Merchants with an end-to-end cloud based SaaS solution. Our embedded financing platform is completely white labeled and customizable, serving customers world wide. Crafted by software engineers with banking and FinTech background, our award-winning lending software provides a full package of powerful loan modules, including for digital onboarding, decision engine and loan management software.

OTHER WHITEPAPERS
news image

The Secret To Cybersecurity For Small Businesses

whitePaper | April 1, 2021

Protect your business against advanced attacks with the right combination of technology, people and processes. While much of the reporting on cyberattacks focuses on large companies, the truth is that small businesses are not immune.

Read More
news image

How to Avoid Phishing Attacks

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

Read More
news image

How can small businesses optimize cash flow?

whitePaper | July 16, 2022

Managing its cash flow is critical for every company to survive in these turbulent times. For many, it is the key to success and survival, given that over 61% of small businesses struggle with managing their cash flow.

Read More
news image

Creating a New Normal for SME IT in 2022

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

Read More
news image

The digital transformation of small business support

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

Read More
news image

Accelerating Digital Payments in Latin America and the Caribbean

whitePaper | May 20, 2022

Digital payments play an important role in financial inclusion. Research shows that when people have access to digital payments, these act as a gateway to other financial services, like credit and insurance; and people are more likely to use those services to save money, start or expand businesses, manage risk and better sustain financial shocks.4 Digital payments also allow governments to disburse resources to more of their unbanked populations than they would using cash. Micro-, small and mediumsized enterprises (MSMEs) greatly benefit from the use of digital payments as it allows them to attract more customers and bring their business online, creating opportunities to sell beyond their immediate geography

Read More

Spotlight

Alchemy

Alchemy lending core software powers Banks, FinTech and Merchants with an end-to-end cloud based SaaS solution. Our embedded financing platform is completely white labeled and customizable, serving customers world wide. Crafted by software engineers with banking and FinTech background, our award-winning lending software provides a full package of powerful loan modules, including for digital onboarding, decision engine and loan management software.

Events