Marketing and Networking

The small business guide to marketing on a budget

December 21, 2021

Small Business Guide
With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

Spotlight

Teachers Pay Teachers

TpT was founded by Paul Edelman, a New York City public school teacher who saw incredible, untapped potential in the work that teachers create for every lesson, every day. When he arrived at his Brooklyn middle school classroom after graduate school, he quickly realized that his students did the best when he incorporated ideas from other educators. At the time, he only had access to the teachers in his school. He created Teachers Pay Teachers to provide a solution. Now, TpT has become an enormous and global staff room: a place where any educator can find essential resources, collaboration, and inspiration.

OTHER WHITEPAPERS
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10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

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How can small businesses optimize cash flow?

whitePaper | July 16, 2022

Managing its cash flow is critical for every company to survive in these turbulent times. For many, it is the key to success and survival, given that over 61% of small businesses struggle with managing their cash flow.

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SME banking: Business banking done differently

whitePaper | September 26, 2022

Small and medium-sized enterprises (SMEs) are a big deal in almost every country. Around 90% of businesses worldwide are SMEs and they provide more than half of all jobs, according to the World Bank. SMEs also make an outsized contribution to national income, ranging from up to 40% in emerging economies1 to around 55% in Europe.

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Small Business Token and Business Operating System

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

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Empowering small businesses with modern, data-driven banking tech

whitePaper | January 10, 2023

Despite their spread and reach, these firms are often underserved by segments of the financial services sector. And in the post pandemic era of unprecedented and unrelenting shocks, this matters. Because good financial management - from cash flow to access to credit - means the difference between success or failure.

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The digital transformation of small business support

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

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Spotlight

Teachers Pay Teachers

TpT was founded by Paul Edelman, a New York City public school teacher who saw incredible, untapped potential in the work that teachers create for every lesson, every day. When he arrived at his Brooklyn middle school classroom after graduate school, he quickly realized that his students did the best when he incorporated ideas from other educators. At the time, he only had access to the teachers in his school. He created Teachers Pay Teachers to provide a solution. Now, TpT has become an enormous and global staff room: a place where any educator can find essential resources, collaboration, and inspiration.

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