Key dimensions of the small business lending landscape

whitePaper | June 14, 2021

The opportunity for small and medium sized practices to grow in today’s business environment is unprecedented. Adoption of digital accounting tools, changing client expectations and business models are deeply transforming all aspects of SMPs. With the flexibility and creativity to match the velocity of change and adapt to the rapidly evolving demands of the client, SMPs have the potential to drive the progress and transformation of the industry as a whole. But are they adopting the right talent attraction strategies when it comes to Gen Z?

whitePaper | June 1, 2022

The nature of digitization is that it speeds up the processes and opens the infrastructure to many lapses and security issues that cause trouble. Testing and services development must focus on areas that would impact the most significant business drivers like sales,

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | February 27, 2023

As a small business owner, we know you deal with many challenges daily. Some of them may be difficult to predict, and you’ll have to tackle them as they come. For some challenges, however, you can prepare yourself in advance. Being ready and knowing what to do to overcome these challenges will save you time and money and ensure that 2023 will be the year where you’ll see success and expansion for your business!

whitePaper | January 31, 2023

The Department’s small business programs, activities, and workforce are distributed across the Military Services, Defense Agencies, and field activities (DoD Components), including Components of the Office of the Secretary of Defense (OSD).