Selling Digital Marketing Services to Local Businesses

May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1
underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it
comes to digital marketing.

Spotlight

Kesslers

Kesslers are an exciting and innovative creator of displays, shop environments and merchandising solutions for retailers and brands across the globe. The team pride themselves on designing and manufacturing truly outstanding pieces which harness the right mix of eye-catching features, engaging technology and sustainable solutions for each and every brief.

OTHER WHITEPAPERS
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From Pandemic to Prosperity

whitePaper | March 18, 2022

The last two years have been challenging for small businesses across America. The COVID-19 pandemic exacerbated preexisting obstacles while also creating new ones. Uncertainty, lockdowns, supply chain disruptions, and inflation have posed tremendous hurdles to small businesses. Through it all, small businesses have remained dynamic and resilient

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Post COVID Policy Options to Enhance Australia’s Innovation Capabilities

whitePaper | June 1, 2021

The IPA takes an active role in the promotion of policies to assist the small business and SME sectors, reflecting the fact that approximately three-quarters of our members work in these sectors or are trusted advisers to small business and SMEs. The IPA pursues fundamental reforms which will result in boosting productivity growth and in easing the disproportionate regulatory compliance burden placed on small business.

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10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

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E-COMMERCE BUSINESS STRATEGIES TO OUTPERFORM IN 2022

whitePaper | August 19, 2022

Ecommerce business has seen consistent development for quite a long time, yet after COVID-19 hit the world, online retails confronted both new difficulties and potential outcomes in fostering their business. The evasion of eye to eye contacts, store terminations, and various Covid related limitations has everlastingly changed customers standards of conduct. While the economy and society are going through a pivotal shift, online business sellers need to change their business procedure as indicated by the new prerequisites

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Crunch time V

whitePaper | May 11, 2022

From phone apps to home automation to cashless commerce and beyond, digital disruption is the new normal for consumers today. It’s changing what we do—and how we get things done—in countless ways.

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THE SMALL BUSINESS BOOM UNDER THE BIDEN-HARRISADMINISTRATION

whitePaper | April 28, 2022

Through the American Rescue Plan and the equitable implementation of emergency relief programs, President Biden and Vice President Harris fostered the strongest recovery for Main Street on record. In 2021, Americans applied to start 5.4 million new businesses—more than 20 percent higher than any previous year on record.

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Spotlight

Kesslers

Kesslers are an exciting and innovative creator of displays, shop environments and merchandising solutions for retailers and brands across the globe. The team pride themselves on designing and manufacturing truly outstanding pieces which harness the right mix of eye-catching features, engaging technology and sustainable solutions for each and every brief.

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