Transforming Your Business Landscape with Business Assurance Testing

whitePaper | April 1, 2021

Protect your business against advanced attacks with the right combination of technology, people and processes. While much of the reporting on cyberattacks focuses on large companies, the truth is that small businesses are not immune.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | September 8, 2022

Customer experience has now become a boardroom conversation… and with good reason. Research shows that only two in 10 (21 per cent) of consumers rated their most recent interaction with a brand as “excellent”, while 34 per cent rated it as “average”1 .

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

whitePaper | November 15, 2019

Sometimes surviving means knowing the difference between what’s time-honored wisdom and what’s just a tall tale. For example, some people think you can survive online with just a website or a Facebook page. Some people believe getting to the top of the search results is harder than making a fire with wet matches. The truth is, if you pack your digital survival kit with the right gear, you can do more than survive...you can thrive.

whitePaper | September 26, 2022

Small and medium-sized enterprises (SMEs) are a big deal in almost every country. Around 90% of businesses worldwide are SMEs and they provide more than half of all jobs, according to the World Bank. SMEs also make an outsized contribution to national income, ranging from up to 40% in emerging economies1 to around 55% in Europe.