Small Business Guide to Facebook Marketing

whitePaper | February 17, 2020

The Cisco Annual Internet Report is a global forecast/analysis that assesses digital transformation across various business segments (enterprise, small-to-medium business, public sector, and service provider). The report covers fixed broadband, Wi-Fi, and mobile (3G, 4G, 5G) networking. Quantitative projections are provided on the growth of Internet users, devices and connections as well as network performance and new application requirements. Qualitative analyses and assessments are also provided in four strategic areas: applications, security, infrastructure transformation, and empowering employees and teams.

whitePaper | November 30, 2021

This report uncovers the set of organizational capabilities and orientations needed for SMEs to become future ready. It also highlights a series of best practices from SMEs leading the way in terms of future readiness. The paper builds on an in-depth analysis of more than 200 peer-reviewed articles and the engagement of more than 300 chief executive officers and founders of SMEs.

whitePaper | May 23, 2021

A business plan is a great way to keep track of operations, understand your finances, and boost profitability.To get started, use our guide on how to write a business plan. It gives you clear advice on what to include in your plan with tips on time saving, maximising cash flow and using financial insights to your advantage.

whitePaper | November 7, 2022

A white paper is a thorough and authoritative report that aims to investigate a specific complex business issue. White papers are produced by businesses who want to help their customers, clients and any other interested parties better understand their products or services.

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

whitePaper | June 26, 2023

Small and medium-sized enterprises (SMEs) are the foundation of the global economy, representing 90% of all businesses and accounting for nearly 70% of global jobs and GDP.1 These businesses power the supply and distribution chains of key industries.2 SMEs also play a central role in society, helping to strengthen economic inclusion, supplying goods and services to poor and underserved markets and providing employment to many women entrepreneurs.3 These companies are also key drivers of innovation, offering fresh ideas and new products, being able to adopt change more quickly than large companies and having high growth potential.