Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Q&A with Matt Amundson
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.

MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON:
On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.

M7: What is your favorite part about working at EverString?
MA:
I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.


"The world’s largest businesses do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that."

M7: How does EverString’s data platform stand out from the rest in delivering high coverage as well as accuracy for data vendors?
MA:
The high-quality of our data lies in the way that we collect data versus the way that traditional data vendors collect. The traditional route for collecting data is by using a couple of different ways, but the most traditional would be to have a call from somewhere where people are just dialing into an organization and asking them for data about their companies. That’s problematic for a lot of reasons, one being – you’re essentially relying on people to give you accurate answers to the frequency at which you’re updating. This is fairly sparse because you’re not always going to get a hold of somebody as businesses are changing.

The way EverString does it is by taking a more digital approach to it – we use machine learning and artificial intelligence not only to go out and scrape and collect data and update that data on a monthly basis but we also use artificial intelligence to say, if these companies are similar, the likelihood that they have the same attributes or technology or number of sales employees or engineering employees is probably true as well. So, we’re able to predict that type of data and then feed it back through people to go in and verify. So essentially, we’re able to collect data on a much broader set of companies in a much faster fashion and we’re able to update that data much more frequently than any of our competitors. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
MA:
We have a fairly small marketing department; we only have five people on the team. But I think the team that we have here is very efficient, and the channels that we generally lean into are the traditional channels of email, digital marketing through both PPC display advertising as well as using platforms like LinkedIn and Facebook which have actually been successful for us.

One of the things that we do is we’re very heavy direct mail marketers and we’ve found a lot of efficiency gain from that. We’re also very well–known for doing really great events, we did a party at Marketo summit in 2016 that had about 3000 people there and luckily, we had Will Smith as the keynote presenter from Marketo summit come and perform in the party. So, that was an amazing event that we’ve been very well known for.


"There’s just a lot of in accuracy and incompleteness in data so modelling that data to try to predict outcomes is problematic."

M7: Since you joined the company EverString in 2015, what paradigm shift do you see in the company today?
MA:
 In the early days of the business we really focused on being primarily a data science company where we wanted to roll out our customer’s data to essentially model and predict outcomes. And the problem with that was a lot of what I talked about at the top of our conversation. There’s just a lot of inaccuracy and incompleteness in data so modelling that data to try to predict outcomes was problematic. And what we realized three years ago was we couldn’t just be a data science company we also had to be a data company and so we set out on this journey to become the data company and realistically about 18 months ago we saw the fruit of that work. For about the last six quarters we’ve been able to go into some of the world’s largest businesses and do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that. So, it’s not just that they consume raw data from us but also let us use our own internal data science capabilities to make sense of that data to help marketers do better segmentation, for sales people to have better insights into why they should be reaching out to an account when they should be reaching out to an operations teams to be able to provide their go-to-market teams with just a much higher quality of data.



"Everstring makes sense of data to help marketers do better segmentation and for sales people to have better insights into why they should be reaching out to an account or operations teams."

M7: How old were you when you had your first paying job?
MA:
 I think I was about 10 years old and I fall into like the fairly regular category of a lot of people that I know in the professional world who began their careers as adolescents with a paper route. So, I was like the neighborhood paperboy for a number of years and that was interesting because that taught me a lot of lessons and how to ask people for money which is fairly difficult. It also taught me discipline and building routines and processes around making sure you get up early making sure papers are delivered on time. So, it was a great learning lesson for me. I didn’t necessarily think about it in the time I just kind of thought about the 50 bucks a month that I was getting to go spend on candy and toys.

ABOUT EVERSTRING

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

More THOUGHT LEADERS

“Crypto trading will only get bigger from here” says Simon Grunfeld, VP of Crypto at SIMBA Chain

Media 7 | May 24, 2022

Simon Grunfeld, VP of Crypto at SIMBA Chain talks about solution to provide secure messaging in the blockchain for the DoD, new launches, white-label NFT marketplaces, go to strategy’s, etc. Read on to learn more about SIMBA Chain’s token-driven ecosystem....

Read More

Q&A with Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies

Media 7 | September 24, 2021

Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies, has extensive knowledge of marketing. She helps startups get exponential growth through growth hacking, effective marketing and product strategies. She has worked with different startups over the years and has seen amazing results....

Read More

Q&A with Germaine Moody, Founder at Shop Atlanta Network

Media 7 | August 11, 2021

Germaine Moody, Founder at Shop Atlanta Network, is one of the most connected professionals in the world, with colleagues and business allies in all 195 countries and territories. He is a global networking event pioneer and a three times BizBash Magazine Reader's Choice Awards, Event Producer Of The Year nominee, among top event producers worldwide. He is also a voting member for the Grammys, or Recording Academy, for the International Fashion Film Awards, and an Advisory Panel member for Bloomberg Businessweek Insight Exchange. His book "The 40 Laws of Networking,” is the largest global collaboration on any book in publishing history and includes entrepreneurs, multimillionaires, serial networkers, government leaders, and business professionals in 130 countries as contributors. He is also the author of “50 Seeds of Greatness” and “5 Rules For Networking With Millionaires & Billionaires”. A conduit of greatness, game-changer, idea generator, and world motivator, Germaine lives with a personal mission to empower and revive the spirit of genius in all people....

Read More

“Crypto trading will only get bigger from here” says Simon Grunfeld, VP of Crypto at SIMBA Chain

Media 7 | May 24, 2022

Simon Grunfeld, VP of Crypto at SIMBA Chain talks about solution to provide secure messaging in the blockchain for the DoD, new launches, white-label NFT marketplaces, go to strategy’s, etc. Read on to learn more about SIMBA Chain’s token-driven ecosystem....

Read More

Q&A with Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies

Media 7 | September 24, 2021

Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies, has extensive knowledge of marketing. She helps startups get exponential growth through growth hacking, effective marketing and product strategies. She has worked with different startups over the years and has seen amazing results....

Read More

Q&A with Germaine Moody, Founder at Shop Atlanta Network

Media 7 | August 11, 2021

Germaine Moody, Founder at Shop Atlanta Network, is one of the most connected professionals in the world, with colleagues and business allies in all 195 countries and territories. He is a global networking event pioneer and a three times BizBash Magazine Reader's Choice Awards, Event Producer Of The Year nominee, among top event producers worldwide. He is also a voting member for the Grammys, or Recording Academy, for the International Fashion Film Awards, and an Advisory Panel member for Bloomberg Businessweek Insight Exchange. His book "The 40 Laws of Networking,” is the largest global collaboration on any book in publishing history and includes entrepreneurs, multimillionaires, serial networkers, government leaders, and business professionals in 130 countries as contributors. He is also the author of “50 Seeds of Greatness” and “5 Rules For Networking With Millionaires & Billionaires”. A conduit of greatness, game-changer, idea generator, and world motivator, Germaine lives with a personal mission to empower and revive the spirit of genius in all people....

Read More

Related News

SMALL BUSINESS ADVICE

Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

Read More

MANAGEMENT

AutoStore Launches Pio to Provide SMBs with Best-In-Class Warehouse Automation

AutoStore | January 11, 2023

On January 10, 2023, AutoStore, one of the leading warehouse automation companies in the world, announced the debut of Pio in North America. Pio is a plug-and-play version of AutoStore's popular cube storage technology, designed specifically for small and medium-sized businesses (SMBs). Based on a pay-per-pick service model, Pio enables SMBs, such as retailers of sporting goods, apparel, crafts, and cosmetics, to adopt robotic automation for a relatively cheap investment, thereby helping more businesses obtain access to the world's most advanced automation technology. Mats Hovland Vikse, CEO of AutoStore, said, "We established Pio to make our technology available to smaller businesses," He also added, "Only 15 percent of the world's warehouses are automated, and fulfillment operations at smaller retailers are still largely manual. Pio levels the playing field so that enterprises of all sizes can take advantage of the space and cost efficiencies of automated storage and distribution systems." (Source – Globe Newswire) Retailers pay a fee for each item picked. Software, robots, and ports used in the automation are owned and maintained by Pio. Users simply need to acquire product bins and the robots' running frames. A Pio facility is modular and expandable and works on standard plug-and-play software that integrates with the most prevalent online retail and shipping platforms. In effect, Pio enables small and medium-sized businesses to compete with much larger businesses with minimal capital expenditures, increased staff, and floor space requirements. About AutoStore Founded in 1996, AutoStore is a robot technology company that developed and continues to innovate Cube Storage Automation - the most compact product/inventory storage solution. The company intends to combine software, hardware, and human capabilities to build the future of warehouse management. AutoStore is a multinational corporation with over a thousand systems installed in 46 countries and a variety of sectors. All sales are developed, installed, and supported by a network of authorized system integrators. The company is headquartered in Nedre Vats, Norway, with offices in offices in the United States, Oslo (Norway), the United Kingdom, Germany, South Korea, Japan, France, Spain, Italy, Austria, and Singapore

Read More

FINANCE

At-Bay Announce the Launch of New Admitted Cyber Insurance Product for Small Businesses

At-Bay | January 19, 2023

At-Bay, the leading insurance company for the digital age, announced that it is launching a new cyber insurance product for small businesses. At-Bay's admitted policies, approved in 47 states, will be sold solely through its expanding partner network and will assist small businesses with their insurance and security needs. At-Bay will provide cyber insurance policies that have been approved by an AM Best A-rated paper backer. Like At-Bay's additional cyber offering, policyholders of admitted cyber will have access to At-Bay's complimentary Security Report and their active risk Monitoring services, which are backed by At-Bay's in-house Security team. Furthermore, policyholders from At-Bay will also have access to the same best-in-class Claims team and preferred cyber response providers that the surplus policyholders have. Kristie Felton, Head of Digital Partnerships at At-Bay, said, "Our new admitted cyber insurance product allows us to better serve small businesses which face just as much digital risk as their larger counterparts with affordable cyber coverage." She also added, "Releasing this new offering solely through our digital API partners aligns with our mission as a digital-first specialty carrier." Partners who have already integrated At-Bay's other API offerings will see shorter integration times because of the shared architecture across the products. In addition, the modular design makes sure that quoting works smoothly in any partner environment. Automated quoting capabilities create bindable quotes in less than 30 seconds for policies with limits of up to $1 million for companies with up to $25 million in revenue. About At-Bay Founded in 2016, At-Bay is a cyber insurance provider built from the ground up to assist businesses in dealing with digital risks. At-Bay combines industry-leading insurance with world-class technology to help clients face risks head-on. Through our partnerships with both brokers and business owners, the company offers cutting-edge insurance products and proactive risk monitoring services to organizations of all sizes and in all sectors. At-Bay is supported by Glilot Capital, Acrew Capital, the HSB fund of Munich Re Ventures, ION Crossover Partners, Icon Ventures, Khosla Ventures, M12, entrepreneur Shlomo Kramer, Lightspeed Venture Partners, and Qumra Capital.

Read More

SMALL BUSINESS ADVICE

Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

Read More

MANAGEMENT

AutoStore Launches Pio to Provide SMBs with Best-In-Class Warehouse Automation

AutoStore | January 11, 2023

On January 10, 2023, AutoStore, one of the leading warehouse automation companies in the world, announced the debut of Pio in North America. Pio is a plug-and-play version of AutoStore's popular cube storage technology, designed specifically for small and medium-sized businesses (SMBs). Based on a pay-per-pick service model, Pio enables SMBs, such as retailers of sporting goods, apparel, crafts, and cosmetics, to adopt robotic automation for a relatively cheap investment, thereby helping more businesses obtain access to the world's most advanced automation technology. Mats Hovland Vikse, CEO of AutoStore, said, "We established Pio to make our technology available to smaller businesses," He also added, "Only 15 percent of the world's warehouses are automated, and fulfillment operations at smaller retailers are still largely manual. Pio levels the playing field so that enterprises of all sizes can take advantage of the space and cost efficiencies of automated storage and distribution systems." (Source – Globe Newswire) Retailers pay a fee for each item picked. Software, robots, and ports used in the automation are owned and maintained by Pio. Users simply need to acquire product bins and the robots' running frames. A Pio facility is modular and expandable and works on standard plug-and-play software that integrates with the most prevalent online retail and shipping platforms. In effect, Pio enables small and medium-sized businesses to compete with much larger businesses with minimal capital expenditures, increased staff, and floor space requirements. About AutoStore Founded in 1996, AutoStore is a robot technology company that developed and continues to innovate Cube Storage Automation - the most compact product/inventory storage solution. The company intends to combine software, hardware, and human capabilities to build the future of warehouse management. AutoStore is a multinational corporation with over a thousand systems installed in 46 countries and a variety of sectors. All sales are developed, installed, and supported by a network of authorized system integrators. The company is headquartered in Nedre Vats, Norway, with offices in offices in the United States, Oslo (Norway), the United Kingdom, Germany, South Korea, Japan, France, Spain, Italy, Austria, and Singapore

Read More

FINANCE

At-Bay Announce the Launch of New Admitted Cyber Insurance Product for Small Businesses

At-Bay | January 19, 2023

At-Bay, the leading insurance company for the digital age, announced that it is launching a new cyber insurance product for small businesses. At-Bay's admitted policies, approved in 47 states, will be sold solely through its expanding partner network and will assist small businesses with their insurance and security needs. At-Bay will provide cyber insurance policies that have been approved by an AM Best A-rated paper backer. Like At-Bay's additional cyber offering, policyholders of admitted cyber will have access to At-Bay's complimentary Security Report and their active risk Monitoring services, which are backed by At-Bay's in-house Security team. Furthermore, policyholders from At-Bay will also have access to the same best-in-class Claims team and preferred cyber response providers that the surplus policyholders have. Kristie Felton, Head of Digital Partnerships at At-Bay, said, "Our new admitted cyber insurance product allows us to better serve small businesses which face just as much digital risk as their larger counterparts with affordable cyber coverage." She also added, "Releasing this new offering solely through our digital API partners aligns with our mission as a digital-first specialty carrier." Partners who have already integrated At-Bay's other API offerings will see shorter integration times because of the shared architecture across the products. In addition, the modular design makes sure that quoting works smoothly in any partner environment. Automated quoting capabilities create bindable quotes in less than 30 seconds for policies with limits of up to $1 million for companies with up to $25 million in revenue. About At-Bay Founded in 2016, At-Bay is a cyber insurance provider built from the ground up to assist businesses in dealing with digital risks. At-Bay combines industry-leading insurance with world-class technology to help clients face risks head-on. Through our partnerships with both brokers and business owners, the company offers cutting-edge insurance products and proactive risk monitoring services to organizations of all sizes and in all sectors. At-Bay is supported by Glilot Capital, Acrew Capital, the HSB fund of Munich Re Ventures, ION Crossover Partners, Icon Ventures, Khosla Ventures, M12, entrepreneur Shlomo Kramer, Lightspeed Venture Partners, and Qumra Capital.

Read More

Spotlight

EverString

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors...

Events

Resources