“Crypto trading will only get bigger from here” says Simon Grunfeld, VP of Crypto at SIMBA Chain

Media 7 | May 24, 2022

SIMBA Chain
Simon GrunfeldVP of Crypto at SIMBA Chain talks about solution to provide secure messaging in the blockchain for the DoD, new launches, white-label NFT marketplaces, go to strategy’s, etc. Read on to learn more about SIMBA Chain’s token-driven ecosystem.

The open-source ecosystem will be a first of its kind, offering new value to the NFT community

MEDIA 7: What are SIMBA chain’s Web3 apps? How do they help building economy in REAL-WORLD BUSINESS PROBLEMS
SIMON GRUNFELD:
At Simba, we’ve built supply chain platforms to track coffee production for a Colombian coffee company, an airplane parts tracker for a large airplane manufacturer in the US, and now working with a US state on a pilot program to issue car titles on the blockchain (as NFTs). Separately, Simba is building an ecosystem that we intend on releasing as open-source, designed to enhance, improve and secure the legacy and provenance of NFTs, regardless of where they’re traded or kept. This ecosystem will be token-driven, allowing end-users and enterprise-class platforms, to access the value that the system provides, cross-chain.

M7: What is SIMBA’s white-label NFT Marketplace?
SG:
Simba is launching SimbaMarket.com next month; a curated only NFT marketplace. However, we have customers that are looking to do a very custom marketplace rollout, based on their existing user base and any need to integrate their existing infrastructure (i.e. payments, fan engagement, etc.) The Simba white label allows any organization to spin up a full-featured, front-end, and back-end platform, with options to sell/buy and distribute NFTs to their customers. Simba’s turn-key solution is seamlessly integrated via API and comes ready out of the box with Fiat card payment processing & KYC/AML (recognizing the ever-changing regulatory landscape), and soon we’ll be launching additional products which cater to NFT holders and issuers, which will elevate the experience even more.

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New regulatory requirements in the US will be coming down later this or next year, outlining a new framework for offering crypto trading in the US



M7: How do you tap into your market's potential? Do you see any significant competitors in the same market?
SG:
We’re consistently trying to keep up with advances in technology; one of our patents which we’re submitting this summer is around a new governance model which we’re including in our own token issuance, which will help level the playing field for voting rights (which will be used once our DAO has launched). The open-source ecosystem will be a first of its kind, offering new value to the NFT community, which currently does not exist. So Simba’s stance is to always improve on our tech stack while looking to the future and planning our next roll-outs around what we see as the next evolution in this space. There are a few new competitors in this space, offering a web2 to web3 transformation, but they are offering different services and catering to companies and organizations which are somewhat knowledgeable about blockchain. Simba’s take is that the open-source ecosystem will be a first of its kind, offering new value to the NFT community, which currently does not exist.

M7: What’s your target market? What is your immediate strategy for reaching out to your target market?
SG:
We receive a large number of inquiries on a weekly basis which keeps our BD team pretty busy. Our target markets are spread across Brands, Platform providers, gaming and collector communities, marketplace, and exchanges; essentially anyone that is either currently in the NFT space or looking to jump in, but need the right hand to hold. As our competitors target enterprises that are already in the blockchain space, we take a different approach and realize that the majority of companies out there, need the consulting part of our offering, to help them identify the best go-to-market strategy for their business.

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Bitcoin is and will always be the gold standard in crypto.



M7: What are your thoughts on the future of cryptocurrency in general, and specifically on cryptocurrency trading?
SG:
Crypto trading will only get bigger from here; we’re in a bear market at the moment; a great opportunity for those with cash to capitalize (Imagine going back 3 years and buying BTC at 8K). I think that transparency, security, and pricing will improve with time, and so will liquidity and new means of transacting and settling funds. I also know that (and this is certain), new regulatory requirements in the US will be coming down later this or next year, outlining a new framework for offering crypto trading in the US, which hopefully will eliminate any former non-Federal mandates issued at the state level. No doubt, other jurisdictions will mimic or follow suit.

M7: How do you see the future of cryptocurrencies and major cryptocurrencies such as Bitcoin, Ethereum, Ripple, and Litecoin?
SG:
Bitcoin is and will always be the gold standard in crypto. It is the one coin that the institutions will always trust (and is safe from any SEC issues). Ethereum is the gold standard for web3 projects (also deemed safe from any SEC issues, from 2018)
Ripple is in the midst of legal action with the SEC and in my mind a TBD. I haven’t seen anything of interest from the Litecoin foundation in a long time, so I'm TBD on them too (I have no opinion one way or the other, on either of them)

ABOUT SIMON GRUNFELD

SIMBA Chain Inc. was formed in 2017 as a solution to provide secure messaging in the blockchain for the DoD. From there, applications have been created for the supply chain for Boeing, food tracking and verification for TOKs, certification and asset management for state DMVs, and NFT marketplaces for sports franchises and clubs, among many others.

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