Vidyard

vidyard.com

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

C-Suite On Deck

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Houston Small Business Expo

Conference

International Home Textile Exhibition

Conference

Related News

HUNTINGTON BANK TOPS J.D. POWER SMALL BUSINESS CUSTOMER SATISFACTION RANKINGS IN REGION

PR Newswire | January 30, 2020

For the second year in a row, small business owners ranked Huntington Bank highest in overall customer satisfaction in the Midwest region, according to the J.D. Power 2019 U.S. Small Business Banking Satisfaction Study(SM). Huntington tops the list for the third time in the last four years and also received the highest ranking in the region for products and fees, convenience and channel activities. "This recognition reaffirms our commitment to looking out for people – in this case our...

Business Strategy

CES 2022: SOURCEZONE ELEVATES CUSTOMER DATA UTILITY WITH AI-POWERED

SourceZones | January 05, 2022

At CES 2022, SourceZones welcomed small and medium-sized financial institutions to embrace a new generation of personalized solutions. SourceZones is a Taiwan-based Know Your Customer (KYC) technology platform. Using distinctive data expansion and artificial intelligence technologies, SourceZones' solutions pave the way for a new generation of knowledge maps as well as data augmentation and augmentation techniques. Companies may manage all of the information associated with a ...

Technology

ZYXEL EXPANDS NEBULA PORTFOLIO: SMB RECOVERY AND IT RESILIENCE POST-COVID

Zyxel | January 11, 2022

Zyxel Networks announced the addition of a WiFi access point security solution to its Nebula Cloud Networking Solution for small businesses. Zyxel Networks is a market leader in offering secure, artificial intelligence (AI), and cloud-based corporate and residential solutions. For small and micro firms that cannot afford a company firewall, Zyxel created the Connect and Protect (CNP) Access Point (AP) security service license. The Zyxel CNP license includes several features that e...

ENOVA COMPLETES ACQUISITION OF ONDECK

Enova International, Inc | October 13, 2020

Enova International (NYSE: ENVA), a leading financial technology and analytics company offering consumer and small business loans and financing, today announced it has completed the acquisition of On Deck Capital, Inc. (NYSE: ONDK), a leader in online lending for small business, for $1.89 per share, or approximately $122 million. The acquisition creates a company with significant scale and diverse product offerings in consumer and small business market segments with combined originations of near...