Steps to Maximize Online Exposure

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | November 7, 2022

A white paper is a thorough and authoritative report that aims to investigate a specific complex business issue. White papers are produced by businesses who want to help their customers, clients and any other interested parties better understand their products or services.

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

whitePaper | July 24, 2022

To say today’s workforce is in flux is an understatement. The evolution of work has always been affected by technology, demographics, and social dynamics, and major events can force momentous shifts.

whitePaper | January 31, 2023

The Department’s small business programs, activities, and workforce are distributed across the Military Services, Defense Agencies, and field activities (DoD Components), including Components of the Office of the Secretary of Defense (OSD).

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.