Smart Startup Token Pre-ICO Whitepaper v1.0

Starting a business is a voyage into the unknown, involving many uncertainties with concerns such as: Is my idea the right one at the right time? Am I the right person to make it work? Can I get the right level of funding? How do I get going before somebody steals my idea? What happens if I can’t agree a decision with my business partner? How do I enforce my agreements, in particular those that relate to low value trades? There are so many variables making it very difficult to make the right decisions, however you can distil many of them down into a few categories, which now have various platforms, providing solutions to this startup ecosystem.

Spotlight

Wyng

Wyng is a marketing platform for brands and agencies to build and run campaigns that drive participation and elevate consumer influence. We powered the first Super Bowl hashtag commercial in 2011. Since then, we've continued to evolve our platform to align with shifts in consumer behavior through a robust library of campaign templates. We help brands create communities, what we call tribes, bound by affinity and connection. Wyng is headquartered in New York City.

OTHER WHITEPAPERS
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The ultimate guide to being cash flow positive and maintaining profitability

whitePaper | May 24, 2021

One of the biggest challenges small business owners face is maintaining a positive cash flow. The problem is, many aren’t managing and reporting on it in the first place. How do you manage cash flow that allows you to predict expenses, payments and forecasted sales?

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WHY WHITE PAPERS ARE GOOD FOR BUSINESS

whitePaper | November 7, 2022

A white paper is a thorough and authoritative report that aims to investigate a specific complex business issue. White papers are produced by businesses who want to help their customers, clients and any other interested parties better understand their products or services.

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THE STATE SMALL BUSINESS CREDIT INITIATIVE AND REBUILDING THE U.S. MANUFACTURING BASE

whitePaper | May 31, 2023

The American Rescue Plan, passed in 2021, reauthorized and expanded the State Small Business Credit Initiative (SSBCI) and will provide nearly $10 billion in funds to help small businesses access the capital they need to invest in job-creating opportunities as the country emerges from the pandemic.

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Is my business too small to benefit from a call centre solution?

whitePaper | September 8, 2022

Customer experience has now become a boardroom conversation… and with good reason. Research shows that only two in 10 (21 per cent) of consumers rated their most recent interaction with a brand as “excellent”, while 34 per cent rated it as “average”1 .

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Remote work culture: What's in it for small businesses

whitePaper | July 31, 2022

Due to its cost-effectiveness, remote work has a unique appeal for start-ups and small businesses. Working remotely also helps employees to be more productive and maintain a good work-life balance.

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Future Readiness of SMEs: Mobilizing the SME Sector to Drive Widespread Sustainability and Prosperity

whitePaper | November 30, 2021

The COVID-19 pandemic, climate change, technological disruption, socioeconomic stratification and related social unrest as well as changing expectations about business have all proven in different ways that we are at a crossroad. The role of business in this context is now widely understood. However, most of the attention and headlines focus on initiatives from large multinationals and industry leaders, while small and medium-sized enterprises (SMEs) are only sporadically recognized and often neglected as major drivers of economic activity, as well as social and environmental progress around the world.

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Spotlight

Wyng

Wyng is a marketing platform for brands and agencies to build and run campaigns that drive participation and elevate consumer influence. We powered the first Super Bowl hashtag commercial in 2011. Since then, we've continued to evolve our platform to align with shifts in consumer behavior through a robust library of campaign templates. We help brands create communities, what we call tribes, bound by affinity and connection. Wyng is headquartered in New York City.

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