Small Business Guide to Facebook Marketing

Over the last decade, social media has become omnipresent. Facebook, in particular, has emerged as a vital marketing channel for small businesses. In contrast to the anonymous and transactional nature of traditional web marketing, Facebook is a conversational medium where small businesses have the opportunity to target, reach and engage with real people over time and throughout the customer lifecycle. This guide provides a roadmap to help businesses execute an effective Facebook marketing campaign. While some of these steps can seem daunting, successful execution can be a real driver of differentiation and growth.

Spotlight

Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local search and advertising technology company that aggregates and curates the most relevant and rich personalized content and presents it to millions of consumers wherever and however they search for information, while providing significant reach and value to the company’s advertisers and partners.

OTHER WHITEPAPERS
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Small BusinessFinance Markets2020/21

whitePaper | April 1, 2021

Our unique position at the intersection of government and financial markets enables us to identify and reduce imbalances in access to finance; create a more diverse market; and increase the supply of finance for the entrepreneurs and business owners at the very heart of the British economy.

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Australian Small Business Responses to the COVID-19 pandemic

whitePaper | April 12, 2021

Small businesses (those with less than 20 employees) make up nearly 98% of all Australian businesses. Responding to the COVID-19 crisis has presented small businesses with new challenges, and there is evidence that many are looking to alternative solutions for survival in the longer term. This paper presents recent evidence which can be summed up as a focus on business innovation, flexibility, and agility.

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The Growth of Google Analytics

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

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7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver. But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

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"Small Business Digital Marketing Survival Kit"

whitePaper | November 15, 2019

Sometimes surviving means knowing the difference between what’s time-honored wisdom and what’s just a tall tale. For example, some people think you can survive online with just a website or a Facebook page. Some people believe getting to the top of the search results is harder than making a fire with wet matches. The truth is, if you pack your digital survival kit with the right gear, you can do more than survive...you can thrive.

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LOCAL SEO WHITE PAPER MAKING YOUR BRAND FAMOUS IN YOUR LOCATION

whitePaper | November 7, 2019

An effective local SEO campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews. Learn how we drive results on search engines for local businesses.

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Spotlight

Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local search and advertising technology company that aggregates and curates the most relevant and rich personalized content and presents it to millions of consumers wherever and however they search for information, while providing significant reach and value to the company’s advertisers and partners.

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