Australian Small Business Responses to the COVID-19 pandemic

whitePaper | June 26, 2023

Small and medium-sized enterprises (SMEs) are the foundation of the global economy, representing 90% of all businesses and accounting for nearly 70% of global jobs and GDP.1 These businesses power the supply and distribution chains of key industries.2 SMEs also play a central role in society, helping to strengthen economic inclusion, supplying goods and services to poor and underserved markets and providing employment to many women entrepreneurs.3 These companies are also key drivers of innovation, offering fresh ideas and new products, being able to adopt change more quickly than large companies and having high growth potential.

whitePaper | May 31, 2023

The American Rescue Plan, passed in 2021, reauthorized and expanded the State Small Business Credit Initiative (SSBCI) and will provide nearly $10 billion in funds to help small businesses access the capital they need to invest in job-creating opportunities as the country emerges from the pandemic.

whitePaper | June 14, 2021

The opportunity for small and medium sized practices to grow in today’s business environment is unprecedented. Adoption of digital accounting tools, changing client expectations and business models are deeply transforming all aspects of SMPs. With the flexibility and creativity to match the velocity of change and adapt to the rapidly evolving demands of the client, SMPs have the potential to drive the progress and transformation of the industry as a whole. But are they adopting the right talent attraction strategies when it comes to Gen Z?

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | January 31, 2023

The Department’s small business programs, activities, and workforce are distributed across the Military Services, Defense Agencies, and field activities (DoD Components), including Components of the Office of the Secretary of Defense (OSD).

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.