New Business Imperative

whitePaper | February 24, 2022

Small businesses borrow mainly for four reasons: to start a business, purchase inventory, expand, or to strengthen the firm’s financial health. Firms choose different means of financing depending on the intended purpose.

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.

whitePaper | July 16, 2022

Managing its cash flow is critical for every company to survive in these turbulent times. For many, it is the key to success and survival, given that over 61% of small businesses struggle with managing their cash flow.

whitePaper | July 25, 2022

Imagine entering a retail store and having the sales associate immediately approach you with personalized and accurate suggestions for merchandise. Or imagine your airline travel experience improved dramatically through seamless communication between in-flight staff and ground crews, resulting in fewer delays. Wouldn't these types of exceptional customer service experiences increase your loyalty to these brands and spur you to purchase more of their products and services?

whitePaper | February 27, 2023

As a small business owner, we know you deal with many challenges daily. Some of them may be difficult to predict, and you’ll have to tackle them as they come. For some challenges, however, you can prepare yourself in advance. Being ready and knowing what to do to overcome these challenges will save you time and money and ensure that 2023 will be the year where you’ll see success and expansion for your business!