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A Small Business Guide to YouTube Marketing

November 30, 2018

Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter and others.And more than that, YouTube's ad and promotional options are significantly advanced - it's had longer to establish best practices, and can utilize it's connection to parent company Google to maximize content reach and exposure.If you're thinking about expanding into YouTube in 2019, this new guide from Headway Capital will help - the team have put together a simple listing of key steps in creating your channel, optimizing your videos and getting the most out of the platform.

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The Carlyle Group

Carlyle is a global investment firm with $293 billion of assets under management. Our purpose is to invest wisely and create value on behalf of our investors, portfolio companies, communities, and employees. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world’s largest and most successful investment firms, with more than 1,800 professionals operating in offices in North America, South America, Europe, the Middle East, and Asia.

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A Small Business Guide to YouTube Marketing