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Small Business Planning During COVID-19

April 2, 2020

This report by the IMA® (Institute of Management Accountants) Small Business Committee shares professional insight to help small businesses respond to the coronavirus emergency. With an emphasis on cash flows considerations, the report provides guidance on how small businesses can apply a three-step assess-build-communicate (ABC) recovery planning framework which includes:

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Spotlight

Digital Checkmate Inc.

In the year 2017, obtaining and sustaining a dominating digital presence is essential for any business that has the desire to be successful. The days of billboards and Yellow Pages have long passed. We are now living in the age of information, where most consumers are within reaching distance of a device that has the capability to access the internet and search engines. There are various studies from credible sources that have been conducted regarding how likely is it that your target marketing is utilizing search engines in attempts to find your business. Although these statistics do vary slightly depending on service, product, and market, all of the studies show that an alarming 80-90% of people will turn to a search engine as their primary source of shopping or seeking services.

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Spotlight

Digital Checkmate Inc.

In the year 2017, obtaining and sustaining a dominating digital presence is essential for any business that has the desire to be successful. The days of billboards and Yellow Pages have long passed. We are now living in the age of information, where most consumers are within reaching distance of a device that has the capability to access the internet and search engines. There are various studies from credible sources that have been conducted regarding how likely is it that your target marketing is utilizing search engines in attempts to find your business. Although these statistics do vary slightly depending on service, product, and market, all of the studies show that an alarming 80-90% of people will turn to a search engine as their primary source of shopping or seeking services.

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