How to Develop a small-business marketing plan

whitePaper | January 10, 2023

Despite their spread and reach, these firms are often underserved by segments of the financial services sector. And in the post pandemic era of unprecedented and unrelenting shocks, this matters. Because good financial management - from cash flow to access to credit - means the difference between success or failure.

whitePaper | April 2, 2021

The 2021 State of Cyber Fitness in Australian small businesses white paper explores new data on the security challenges that Australian small business owners face following a year where their reliance on technology grew exponentially.

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

whitePaper | December 15, 2021

This report uncovers the impact the pandemic has had on SMEs’ attitude to Industry 4.0 technologies. It highlights the barriers and the corresponding policies of the SMEs they have to overcome in achieving a wider adoption of digital technology.

whitePaper | May 20, 2022

Digital payments play an important role in financial inclusion. Research shows that when people have access to digital payments, these act as a gateway to other financial services, like credit and insurance; and people are more likely to use those services to save money, start or expand businesses, manage risk and better sustain financial shocks.4 Digital payments also allow governments to disburse resources to more of their unbanked populations than they would using cash. Micro-, small and mediumsized enterprises (MSMEs) greatly benefit from the use of digital payments as it allows them to attract more customers and bring their business online, creating opportunities to sell beyond their immediate geography

whitePaper | November 30, 2021

The COVID-19 pandemic, climate change, technological disruption, socioeconomic stratification and related social unrest as well as changing expectations about business have all proven in different ways that we are at a crossroad. The role of business in this context is now widely understood. However, most of the attention and headlines focus on initiatives from large multinationals and industry leaders, while small and medium-sized enterprises (SMEs) are only sporadically recognized and often neglected as major drivers of economic activity, as well as social and environmental progress around the world.