CYBER EXPOSURES OF SMALL AND MIDSIZE BUSINESSES

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | September 1, 2022

The challenges that field service workers face today stem from one primary issue: a lack of business connectivity. They require the same capabilities to access information and collaborate as the corporate office but have fewer tools to do so. This dichotomy between expectations and reality results in headaches that manifest in a variety of ways.

whitePaper | May 24, 2021

One of the biggest challenges small business owners face is maintaining a positive cash flow. The problem is, many aren’t managing and reporting on it in the first place. How do you manage cash flow that allows you to predict expenses, payments and forecasted sales?

whitePaper | July 31, 2022

Due to its cost-effectiveness, remote work has a unique appeal for start-ups and small businesses. Working remotely also helps employees to be more productive and maintain a good work-life balance.

whitePaper | May 23, 2021

A business plan is a great way to keep track of operations, understand your finances, and boost profitability.To get started, use our guide on how to write a business plan. It gives you clear advice on what to include in your plan with tips on time saving, maximising cash flow and using financial insights to your advantage.

whitePaper | January 10, 2023

Despite their spread and reach, these firms are often underserved by segments of the financial services sector. And in the post pandemic era of unprecedented and unrelenting shocks, this matters. Because good financial management - from cash flow to access to credit - means the difference between success or failure.