Infographic: The 2016 State of Small Business Marketing

May 4, 2016

We follow the small and medium-sized business (SMB) marketing space closely, analyzing and writing about the many studies and surveys that highlight the perceptions, aptitudes, feelings, needs and wants of these businesses. However, despite a wealth of data and studies, it is challenging to make any broad claims about these SMBs. Much like the local marketing space being transformed by technology (mobile, wearables, beacons, etc.), the Internet has forced the SMB community to rethink how they promote themselves and win new customers. What we find at our LSA Bootcamp events and from these various surveys is that there is a wide-range of understanding and know-how.

Spotlight

Eastern Bank

Founded in 1818, Boston-based Eastern Bank has more than 110 locations and 1,800+ deeply committed professionals serving communities in eastern Massachusetts and southern and coastal New Hampshire.

Other Infographics
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Top five most frequent causes of injury across all small business workers Average number of days small business employees missed due to a workplace injury: 76.

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Networking is a Powerful Tool for Businesses

Infographic | March 30, 2022

Face-to-face interaction is vital for company's long term success. Considering which, small businesses use best business networking apps to reach a broader audience.

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How small biz can lead the way in b2b payment innovation

Infographic | January 14, 2020

B2B Payment Innovation Keys Advantages.

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Time to Implement Visual Content Marketing

Infographic | March 8, 2022

Infographics are the fourth most popular type of content marketing. Of which, 70% of businesses spend on content marketing, which includes visual marketing. Learn about Marketers who use visual content on their blogs and websites, Facebook and Instagram.

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Why Use LinkedIn for Your Business?

Infographic | February 22, 2022

B2B Marketers use LinkedIn as part of their content marketing efforts and orginate web traffic from the same platform. Find out the best suitable time to post and the Influencer Marketing hubs available on LinkedIn.

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Facebook Live for Businesses

Infographic | January 24, 2022

Facebook Live videos enable companies to attract visitors back to their Facebook page or website with unique content, real-time conversations, and frequent updates.

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Spotlight

Eastern Bank

Founded in 1818, Boston-based Eastern Bank has more than 110 locations and 1,800+ deeply committed professionals serving communities in eastern Massachusetts and southern and coastal New Hampshire.

Events