Facebook Live for Businesses

Infographic | February 26, 2020

Starting a business is an inherently risky endeavor, especially when headlines and statistics tout findings that around 20 percent of small businesses fail within the first year and 50 percent within five years. But those prospects can change dramatically based on where you headquarter your business. A recent study from online business loan site LendingTree found that certain cities in the U.S. are better places to start new small businesses than others. To determine the rankings, LendingTree looked at the data it has from companies applying for loans and studied the percentages of businesses that were profitable, the percentage less than six years old, the percentage with less than $1 million in revenue and the percentage with fewer than 250 employees across U.S. metro areas.

Infographic | March 23, 2021

Corporate sustainability consists of three pillars: environmental, social, and economic. Each business is responsible for creating a sustainability plan that acknowledges all three. In addition to protecting the environment, sustainability measures can help small businesses gain favor with consumers by demonstrating social responsibility and business ethics. Sustainable practices also positively impact a company’s bottom line by reducing resource waste and improving productivity.

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Infographic | February 22, 2022

B2B Marketers use LinkedIn as part of their content marketing efforts and orginate web traffic from the same platform. Find out the best suitable time to post and the Influencer Marketing hubs available on LinkedIn.

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

Infographic | May 5, 2022

Top five most frequent causes of injury across all small business workers Average number of days small business employees missed due to a workplace injury: 76.