Pew Research Provides Important Data for Small Businesses about Marketing on YouTube

Data from a new Pew Research Center survey reveals YouTube has become a valuable resource for Americans. The research contains some valuable insights for small businesses now using the platform as a marketing channel. Users are turning to YouTube for how to videos, product information, children’s content and even news. According to Pew Research, people across a wide range of demographics are using YouTube. For 35% of all adults in the US, it is the place to go for how-to videos. They also watched the videos to pass time, make a purchasing decision about a product and understanding things happening in the world. For small businesses who are using YouTube as a digital marketing platform, the data shows some important ways to gain an edge. It shows how owners can create different types of videos related to their business to better connect and engage with their customers.