American Express Shows Why Shopping Small Adds Up

In honor of the 10 th annual Small Business Saturday ®, taking place on November 30, American Express is illuminating the challenges and opportunities facing small business owners today, as well as educating consumers on the positive impact of shopping small year-round.With the state of retail changing – from rising rents to shifting consumer behavior – and many communities experiencing shuttering shops, support of small businesses is vital.According to the Shop Small® Consumer Impact survey from American Express, 73% of people feel that empty storefronts are a national issue and 84% agree that the increase in empty storefronts and closing of small, independently owned businesses negatively affects their local community.