Consumer Truth is a specialized consumer insights & strategy agency that promote a people-based​ culture among organizations and & insightful mindset in the marketing setting. Through psychology based techniques & methods, Consumer Truth explore consumers deep feelings, beliefs & behaviors (human truths), deliver actionable insights and develops insightful planning frameworks for brands & companies in LATAM.

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Business Strategy

NERDWALLET ACQUIRES FUNDERA, THE GO-TO SMALL BUSINESS RESOURCE

Fundera | October 30, 2020

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NerdWallet™, a website and app that provides financial guidance to more than 160 million consumers every year, has acquired Fundera, the go-to financial resource for the 28 million small and medium-sized businesses (SMBs) operating in the United States. Through this acquisition, NerdWallet will expand its financial guidance and financing options for small business owners, establishing a stronger foothold in the SMB market and advancing its mission of providing clarity for all of life's...

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FINANCE, BUSINESS STRATEGY

SUREPAYROLL AND FRESHBOOKS INTEGRATE SERVICES TO SIMPLIFY PAYROLL AND ACCOUNTING RESPONSIBILITIES

SurePayroll | July 20, 2022

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SurePayroll, a leading provider of small business payroll and HR solutions, and FreshBooks, a leading cloud accounting software, today launched a system integration that enables FreshBooks and SurePayroll users to automatically synchronize payroll expenses and liabilities to their FreshBooks account. The application program interface (API), eliminates manual entry, saving clients time and improving recordkeeping accuracy by automatically transmitting general ledger information once payroll proce...

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GOOGLE’S DIGITAL TOOLKIT FOR SMALL BUSINESS OFFERS EFFICIENT NAVIGATION IN DIGITAL JOURNEY

Google | June 29, 2020

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Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5 million in average annual receipts. Whether an auto dealership or any other retail bricks-and-mortar location, physical sales have been more difficult since the COVID-19 pandemic arrived. A dealership’s digital presence is more important for that reason. Google for Small Bus...

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TECHNOLOGY, FINANCE

TREVIPAY RELEASES SMALL BUSINESS SUPPLIER NETWORK BANKING SOLUTION TO SUPPORT RECOVERY FOR SMALL BUSINESS SELLERS SERVING BUSINESS & GOVERNMENT BUYERS

TreviPay | August 10, 2022

news image

Global B2B payments and invoicing network TreviPay today announced the launch of its Small Business Supplier Network (SBSN) across the United States, the industry’s first payments network built for banks and their small business customers. Following TreviPay’s recent launches of specialized networks for large enterprises and midmarket businesses, the SBSN completes TreviPay’s objective to meet the needs of businesses of all sizes.As a fully integrated, end-to-end payments netwo...

Read More
news image

Business Strategy

NERDWALLET ACQUIRES FUNDERA, THE GO-TO SMALL BUSINESS RESOURCE

Fundera | October 30, 2020

NerdWallet™, a website and app that provides financial guidance to more than 160 million consumers every year, has acquired Fundera, the go-to financial resource for the 28 million small and medium-sized businesses (SMBs) operating in the United States. Through this acquisition, NerdWallet will expand its financial guidance and financing options for small business owners, establishing a stronger foothold in the SMB market and advancing its mission of providing clarity for all of life's...

Read More
news image

FINANCE, BUSINESS STRATEGY

SUREPAYROLL AND FRESHBOOKS INTEGRATE SERVICES TO SIMPLIFY PAYROLL AND ACCOUNTING RESPONSIBILITIES

SurePayroll | July 20, 2022

SurePayroll, a leading provider of small business payroll and HR solutions, and FreshBooks, a leading cloud accounting software, today launched a system integration that enables FreshBooks and SurePayroll users to automatically synchronize payroll expenses and liabilities to their FreshBooks account. The application program interface (API), eliminates manual entry, saving clients time and improving recordkeeping accuracy by automatically transmitting general ledger information once payroll proce...

Read More
news image

GOOGLE’S DIGITAL TOOLKIT FOR SMALL BUSINESS OFFERS EFFICIENT NAVIGATION IN DIGITAL JOURNEY

Google | June 29, 2020

Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5 million in average annual receipts. Whether an auto dealership or any other retail bricks-and-mortar location, physical sales have been more difficult since the COVID-19 pandemic arrived. A dealership’s digital presence is more important for that reason. Google for Small Bus...

Read More
news image

TECHNOLOGY, FINANCE

TREVIPAY RELEASES SMALL BUSINESS SUPPLIER NETWORK BANKING SOLUTION TO SUPPORT RECOVERY FOR SMALL BUSINESS SELLERS SERVING BUSINESS & GOVERNMENT BUYERS

TreviPay | August 10, 2022

Global B2B payments and invoicing network TreviPay today announced the launch of its Small Business Supplier Network (SBSN) across the United States, the industry’s first payments network built for banks and their small business customers. Following TreviPay’s recent launches of specialized networks for large enterprises and midmarket businesses, the SBSN completes TreviPay’s objective to meet the needs of businesses of all sizes.As a fully integrated, end-to-end payments netwo...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us