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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.

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Business Strategy

AMERICAN EXPRESS AND TIKTOK LAUNCH THE #SHOPSMALL ACCELERATOR TO HELP SMALL BUSINESSES REACH NEW AUDIENCES ON SMALL BUSINESS SATURDAY

American Express | November 15, 2022

American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 t...

AMERICAN EXPRESS SHOWS WHY SHOPPING SMALL ADDS UP

bakersfield.com | November 15, 2019

In honor of the 10 th annual Small Business Saturday ®, taking place on November 30, American Express is illuminating the challenges and opportunities facing small business owners today, as well as educating consumers on the positive impact of shopping small year-round.With the state of retail changing – from rising rents to shifting consumer behavior – and many communities experiencing shuttering shops, support of small businesses is vital.According to the Shop Small® Consum...

AMERICAN EXPRESS SALUTES SMALL BUSINESS WITH A GLIMPSE INTO THE FUTURE OF RETAIL

Fox Business | November 27, 2019

It’s been a decade since the start of Small Business Saturday. American Express is celebrating the milestone by offering a glimpse into the future of retail. The event is called “The Big Future of Shopping Small,” will be held in New York City and showcases what stores will look like in 2035. American Express created a mini-Main Street where people can experience firsthand how technology and innovation is making shopping easier while also helping businesses. FOX Business’...

AMERICAN EXPRESS’ 10TH ANNUAL SMALL BUSINESS SATURDAY® HITS A RECORD HIGH WITH AN ESTIMATED $19.6 BILLION IN REPORTED SPENDING

Business Wire | December 02, 2019

As the holiday shopping season kicks off, shoppers from coast to coast made an impact at small businesses on the 10th annual Small Business Saturday, held on November 30, 2019. New data released today found U.S. shoppers who shopped at independent retailers and restaurants on Small Business Saturday reported spending a record high total of an estimated $19.6 billion, according to the 2019 Small Business Saturday Consumer Insights Survey from American Express (NYSE:AXP) and the National Federatio...

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