Packaging Council Report final

November 21, 2017

Research shows that the majority of Americans believe the design and materials used to package a product often influence their purchasing decision. And not surprisingly, package design becomes a greater influence when a shopper is buying a gift. Brands that are able to tell an authentic story are better able to reach consumers. In-store packaging provides one of the greatest opportunities for brands to draw the eye and help a brand stand apart through their story.

Spotlight

Mizelle Promotions

When you choose to partner with Mizelle Promotions for your Direct Mail Services needs, you engage with a powerful marketing alliance.We combine the resources of some of the Nation’s largest publishers with years of sales & direct mail experience.Couple that, with some of the most creative and efficient staff available and you come to realize why we are the "Partner of Choice" for so many of our customers.

OTHER WHITEPAPERS
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How to Avoid Phishing Attacks

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

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Is my business too small to benefit from a call centre solution?

whitePaper | September 8, 2022

Customer experience has now become a boardroom conversation… and with good reason. Research shows that only two in 10 (21 per cent) of consumers rated their most recent interaction with a brand as “excellent”, while 34 per cent rated it as “average”1 .

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2021 Small Business Owner Report

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.

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Transforming Your Business Landscape with Business Assurance Testing

whitePaper | June 1, 2022

The nature of digitization is that it speeds up the processes and opens the infrastructure to many lapses and security issues that cause trouble. Testing and services development must focus on areas that would impact the most significant business drivers like sales,

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Data Unleashed: Empowering Small and Medium Enterprises (SMEs) for Innovation and Success

whitePaper | June 26, 2023

Small and medium-sized enterprises (SMEs) are the foundation of the global economy, representing 90% of all businesses and accounting for nearly 70% of global jobs and GDP.1 These businesses power the supply and distribution chains of key industries.2 SMEs also play a central role in society, helping to strengthen economic inclusion, supplying goods and services to poor and underserved markets and providing employment to many women entrepreneurs.3 These companies are also key drivers of innovation, offering fresh ideas and new products, being able to adopt change more quickly than large companies and having high growth potential.

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A Small Business Work Plan

whitePaper | November 25, 2022

Following four previous meetings over the course of 2018 and 2019 in Washington, D.C., London, New York, and Bristol, the most recent Dialogue was led by Emma Wade-Smith, Her Majesty’s Trade Commissioner for North America, and Ambassador Jayme White, Deputy US Trade Representative

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Spotlight

Mizelle Promotions

When you choose to partner with Mizelle Promotions for your Direct Mail Services needs, you engage with a powerful marketing alliance.We combine the resources of some of the Nation’s largest publishers with years of sales & direct mail experience.Couple that, with some of the most creative and efficient staff available and you come to realize why we are the "Partner of Choice" for so many of our customers.

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