'Crypto trading will only get bigger from here,' says Simon Grunfeld

SIMBA Chain
Simon GrunfeldVP of Crypto at SIMBA Chain talks about solution to provide secure messaging in the blockchain for the DoD, new launches, white-label NFT marketplaces, go to strategy’s, etc. Read on to learn more about SIMBA Chain’s token-driven ecosystem.

The open-source ecosystem will be a first of its kind, offering new value to the NFT community

MEDIA 7: What are SIMBA chain’s Web3 apps? How do they help building economy in REAL-WORLD BUSINESS PROBLEMS
SIMON GRUNFELD:
At Simba, we’ve built supply chain platforms to track coffee production for a Colombian coffee company, an airplane parts tracker for a large airplane manufacturer in the US, and now working with a US state on a pilot program to issue car titles on the blockchain (as NFTs). Separately, Simba is building an ecosystem that we intend on releasing as open-source, designed to enhance, improve and secure the legacy and provenance of NFTs, regardless of where they’re traded or kept. This ecosystem will be token-driven, allowing end-users and enterprise-class platforms, to access the value that the system provides, cross-chain.

M7: What is SIMBA’s white-label NFT Marketplace?
SG:
Simba is launching SimbaMarket.com next month; a curated only NFT marketplace. However, we have customers that are looking to do a very custom marketplace rollout, based on their existing user base and any need to integrate their existing infrastructure (i.e. payments, fan engagement, etc.) The Simba white label allows any organization to spin up a full-featured, front-end, and back-end platform, with options to sell/buy and distribute NFTs to their customers. Simba’s turn-key solution is seamlessly integrated via API and comes ready out of the box with Fiat card payment processing & KYC/AML (recognizing the ever-changing regulatory landscape), and soon we’ll be launching additional products which cater to NFT holders and issuers, which will elevate the experience even more.

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New regulatory requirements in the US will be coming down later this or next year, outlining a new framework for offering crypto trading in the US



M7: How do you tap into your market's potential? Do you see any significant competitors in the same market?
SG:
We’re consistently trying to keep up with advances in technology; one of our patents which we’re submitting this summer is around a new governance model which we’re including in our own token issuance, which will help level the playing field for voting rights (which will be used once our DAO has launched). The open-source ecosystem will be a first of its kind, offering new value to the NFT community, which currently does not exist. So Simba’s stance is to always improve on our tech stack while looking to the future and planning our next roll-outs around what we see as the next evolution in this space. There are a few new competitors in this space, offering a web2 to web3 transformation, but they are offering different services and catering to companies and organizations which are somewhat knowledgeable about blockchain. Simba’s take is that the open-source ecosystem will be a first of its kind, offering new value to the NFT community, which currently does not exist.

M7: What’s your target market? What is your immediate strategy for reaching out to your target market?
SG:
We receive a large number of inquiries on a weekly basis which keeps our BD team pretty busy. Our target markets are spread across Brands, Platform providers, gaming and collector communities, marketplace, and exchanges; essentially anyone that is either currently in the NFT space or looking to jump in, but need the right hand to hold. As our competitors target enterprises that are already in the blockchain space, we take a different approach and realize that the majority of companies out there, need the consulting part of our offering, to help them identify the best go-to-market strategy for their business.

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Bitcoin is and will always be the gold standard in crypto.



M7: What are your thoughts on the future of cryptocurrency in general, and specifically on cryptocurrency trading?
SG:
Crypto trading will only get bigger from here; we’re in a bear market at the moment; a great opportunity for those with cash to capitalize (Imagine going back 3 years and buying BTC at 8K). I think that transparency, security, and pricing will improve with time, and so will liquidity and new means of transacting and settling funds. I also know that (and this is certain), new regulatory requirements in the US will be coming down later this or next year, outlining a new framework for offering crypto trading in the US, which hopefully will eliminate any former non-Federal mandates issued at the state level. No doubt, other jurisdictions will mimic or follow suit.

M7: How do you see the future of cryptocurrencies and major cryptocurrencies such as Bitcoin, Ethereum, Ripple, and Litecoin?
SG:
Bitcoin is and will always be the gold standard in crypto. It is the one coin that the institutions will always trust (and is safe from any SEC issues). Ethereum is the gold standard for web3 projects (also deemed safe from any SEC issues, from 2018)
Ripple is in the midst of legal action with the SEC and in my mind a TBD. I haven’t seen anything of interest from the Litecoin foundation in a long time, so I'm TBD on them too (I have no opinion one way or the other, on either of them)

ABOUT SIMON GRUNFELD

SIMBA Chain Inc. was formed in 2017 as a solution to provide secure messaging in the blockchain for the DoD. From there, applications have been created for the supply chain for Boeing, food tracking and verification for TOKs, certification and asset management for state DMVs, and NFT marketplaces for sports franchises and clubs, among many others.

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The Entreprenuts campaign highlights how entrepreneurs are willing to bet big, as well as maintain persistence and boundless creativity, against daunting odds. In other words, they can go a little "entreprenuts" to achieve their dreams and create new products – just like the products showcased each year at CES. Throughout the Entreprenuts campaign, which will run from January 8 through February 8, 2024, Alibaba.com will encourage buyers to share stories of their craziest entrepreneurial moments, utilizing the most "nuts'' stories in a video highlight to showcase what it means to be an Entreprenut. Buyers can also earn their Entreprenut badge and profile by answering a questionnaire that will determine their unique Entreprenut characteristic. At the end of each quiz, buyers will be provided with exclusive tools and services to help them achieve their goals as they kickstart 2024. "This campaign demonstrates Alibaba.com's continued support of small and medium-sized businesses in the United States and helping them realize their entrepreneurial dreams and push beyond what others might believe possible," said Rah Mahtani, Head of Marketing for North America at Alibaba.com. "As buyers share their experiences, Alibaba.com will offer innovative new resources and products to help these 'Entreprenuts' succeed on their journey." The campaign debuts at a key crossroads for small business owners. The US has seen a surge in the number of newly registered businesses, which hit record highs in both 2021 (5.4 million) and 2022 (5.1 million). Sadly, 20% of these new businesses face failure within the first two years, and a staggering 45% of startups do not surpass the five-year mark due to challenges such as market volatility, supply chain disruption, shifting consumer demands, and inventory management. This makes the tools and capabilities Alibaba.com offers, which are designed to help entrepreneurs level up their sourcing and supply chain operations in the increasingly competitive small business arena, more valuable than ever. About Alibaba.com Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering all aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group.

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TECHNOLOGY

Rokt to Acquire AfterSell to Expand SMB Offering and Unlock More Relevant Experiences for Shopify Customers

PR Newswire | January 12, 2024

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed. The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment. AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019. "AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization." This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond. Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers. The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen. About Rokt Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.

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