10 Expert Tips for Communicating with Current and New Customers

Communicating with customers is a key part of any marketing strategy. But it’s not just about marketing to new customers. Your strategy should also focus on retaining current customers and turning them into enthusiastic brand advocates. Here are some expert tips from members of the online small business community to help you shape your strategy. Email marketing is often more about cultivating repeat business than about gaining new customers. So your messages should be tailored toward retaining customers. In this Marketing Land post, Sam Welch offers some tips for structuring an email program to achieve this goal. Many businesses focus on acquiring new customers in order to grow. While new customers are important, you do need to be careful of not neglecting the ones you’ve already cultivated. Here are some tips for increasing profits by focusing on customer retention from Neil Patel of Quick Sprout.