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How Restructuring the Existing Market Strategy for Small Businesses Can Help You In 2022?

Marketing has always been dynamic even before the pandemic. But now, the stakes are raised higher with its constant evolution. These days the challenges faced by the small business in terms of marketing is tremendous. Marketers are compelled to adopt a restructured marketing strategy for small businesses in 2022 owing to the post-COVID-19 effect.

Post pandemic, the primary challenge for small company marketers is customer behavior. Customer requirements, and personas are changing quickly so much so that small businesses are finding it increasingly impossible to stay up on their own. Usually, small business owners believe they understand their customers' needs, wants, and requirements. However, that is not the case. Keeping your consumers pleased in today's massively competitive industry is no simple feat. Still, there is one novel way to overcome the majority of the hurdles. You need to reorganize your marketing tactics with the recent/upcoming trends so that corporate success is ensured in 2022.

"In order to adapt quickly to trends, you need to add a bit of flexibility to your marketing plan and strategy."

- Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies.

According to Ovwighose Kate, the most frequent avoidable marketing mistakes are:
  • A failure to react rapidly to changing trends
  • A data problem
  • A lack of user-centricity

Let us have a glance at few marketing strategies for small businesses in 2022 and how these strategies can help small scale brands avoid the above-mentioned mistakes.

Top 4 Restructured Effective Marketing Strategy for Small Businesses

Rise of Artificial Intelligence (AI) and Machine Learning


AI and machine learning are probably the biggest on the list of marketing strategy for small businesses in 2022. Artificial intelligence and machine learning have exploded in popularity due to the various benefits they provide. Artificial intelligence and machine learning in marketing have an impact on real-time marketing metrics like consumer behavior.

Consumer behavior is constantly changing, and manually analyzing all consumer data takes a long time. instead, automation and artificial intelligence (AI) can easily evaluate clients' search habits and online activities and generate accurate live data. Using such live data brands can stay on top of online marketing by being on trend and on demand always.

Wayblazer is one such example of a company that has used AI and machine learning in its travel business. Waybazer focused on language recognition APIs and analyses traveler cues and search history of providing tailored hotel suggestions. Consequently, AI technology provided a tailored experience for each user, allowing them to choose the ideal hotel without conducting lengthy research.


Utilize Video Social Media Platform


Due to its continued growth in popularity, video content reigns supreme. It is high time for you to join the bandwagon if you have not already done so. Video marketing on social media platforms is a very effective marketing strategy for a small business.

You might be wondering how? To start with Concentrate on producing high-quality video content for all of your platforms. Facebook and YouTube are two of the most popular video-sharing social media platforms. These social media platforms will distribute your video to all of your subscribers. On social platforms, high-quality video contributes to increased client engagement and traction.


Utilize Influencer Marketing to Its Full Potential


Influencer marketing is one of the most on-demand small business marketing trends. The broad usage of artificial intelligence (AI) is simply the next step in its evolution. With more focused usage of influencers, digital influencer marketing has the potential to expand.

According to Influencer Marketing Hub, 90% of respondents feel that influencer marketing is a successful marketing method.

There are various platforms out there that offer unique USPs both for brands and Influencers. The TikTok platform for influencer marketing is one of the new small business marketing trends that has piqued marketers' interest and snowballed it to greater heights

One such example is Microsoft's "Make What's Next" campaign. Through this campaign Microsoft encouraged young females to pursue STEM jobs (science, technology, engineering, and mathematics). As part of the campaign Microsoft worked with National Geographic to display 30 photos from renowned wildlife photographers on National Geographic's five Instagram accounts in honor of International Women's Day. Female scientists and outdoor experiences were featured in the photographs, which garnered more than 3.5 million likes in a single day. By employing influencer marketing, Microsoft raised awareness about this critical problem.


B2B Email Marketing Is Crucial


While various marketing strategies have grown in popularity due to the advancement of digital technology and social media, email marketing is still a worthwhile investment of both time and money. Email platforms will be the most prominent and most often utilized communication channels businesses interact with their customers.

Automated email marketing is one of the most potent strategies for increasing ROI and consumer reach. Moreover, it is the most effective marketing strategy for a small business in 2022.


"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." 

-Peter F. Drucker

ON a Swiss-based running shoe brand employed Automated Email Marketing as part of their existing marketing strategy. The brand reached out to international runners via email and automation. Customers who subscribed, received an automatic welcome email with information on the current collections. However, ‘ON’ went a step further than simply sending a welcome email. Consumers provided information about their jogging routine following a purchase. ‘ON’ used this data to send automated emails alerting customers of their next transaction. It delivered an excellent client experience while also automated their sales efforts, allowed them to help their customers throughout their purchasing process and repeated it as and when necessary. Consequently, their consumers were notified about new items relevant to their interests on a timely basis, which encouraged them to make a purchase and recommend other potential purchasers.

FAQs:’

How can I grow my business in 2022?


Here are few promising strategies that can help your business grow in 2022:
  • Utilize artificial intelligence (AI) and machine learning
  • Utilize video social media platform
  • Utilize influencer marketing to its full potential
  • B2B email marketing is crucial
  • Think global, stay local
  • Optimize for Voice Search


Why do we need marketing strategies for small businesses?


Marketing strategies help small businesses to plan their business and achieve the goals set. Proper marketing strategies enable your business to reach a suitable customer base. The success of the business has a lot to do with your business plan and marketing strategies.


How does marketing affect small businesses?


Marketing is the basis for the success of small businesses. Marketing is essential for customer engagement and is used to attract customers and the right time and place. In addition, marketing helps to convey your product/service message to potential customers and achieve sales goals.

Spotlight

Mosaic.tech

Born from the needs of high-growth, data-driven companies, Mosaic fuels financial planning and business performance. The platform combines big data and machine learning to provide powerful predictive reporting capabilities, leveling the playing field and giving startups tools and insights previously reserved for large enterprises. Mosaic is complementary to your existing tech stack, and its elegant one-click integrations and real-time analytics offer clear insights and straightforward recommendations.

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Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. 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A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. 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MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Trellix Achieves AWS Small and Medium Business Competency

Business Wire | January 29, 2024

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced it has achieved the Amazon Web Services (AWS) Small and Medium Business Competency, recognizing the company as an AWS Partner with a unique focus on small and medium-sized businesses (SMBs). Achieving the AWS Small and Medium Business Competency differentiates Trellix as an AWS Partner, demonstrating proficiency and proven success in helping SMBs solve their business and technical problems. Trellix is equipped to handle these challenges with solutions designed around customers’ unique needs in mind, including consideration for SMB’s typical deployment models, level of IT capabilities and financing preferences, and local and industry requirements. “Trellix is proud to achieve the AWS Small and Medium Business Competency,” said Jason Andrew, Chief Revenue Officer, Trellix. “Our team is dedicated to helping businesses of all sizes achieve their goals, and our combined offerings with AWS empower SMBs with the agility, support, and innovation needed to do so.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify AWS Partners with deep industry experience and expertise. Along with an extensive partner ecosystem, Trellix accelerates technology innovation through machine learning and automation to empower businesses to build cyber resilience and stay ahead of the evolving threat landscape. The AI-powered Trellix XDR Platform’s open architecture and broad set of native security controls integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context, enabling faster detection, investigation, and remediation of threats. “We partnered with Trellix to explore new ways to automate investigations,” says Chuck Lerch, CXO Head of Cybersecurity, Cyberuptive. “In this groundbreaking work, we combined the Trellix XDR Platform’s rich data and investigative playbooks with large language models (LLMs) running on AWS to make comprehensive assessments of alerts. The results provide useful insights, demonstrating the value of focusing on security research instead of how to run an LLM at scale.” About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security.

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SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

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