Compelling Benefits of Video Marketing for Small Businesses

Video marketing has existed for an extended period of time. It is, nevertheless, a relatively recent development in the commercial sector, particularly for small businesses. The blog discusses the benefits of video marketing for small businesses in-depth.

“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”

–James Wedmore.

Video advertising is the fastest increasing kind of advertising. Despite this, small business owners remain wary of video marketing as a marketing strategy. Yet, small business video marketing is one of the most successful marketing strategies in today's fast-paced digital environment. According to Hubspot, 85% of firms, utilize video as a marketing strategy.

But the ball doesn’t stop there. Your users prefer videos when compared to other forms of content. Explain Ninja, a leading video content creator says that YouTube presently has a mind-boggling 2+ billion users. It is equivalent to nearly 13% of the internet.

The benefits of video marketing are that it helps to  enhance customer acquisition, conversion, CTR, ranking, and sales. If small company owners learn to exploit the benefits of video marketing, they will significantly increase their chances of success in the internet trends.

Additionally, the advantages of video marketing may vary according on the sort of video marketing used. Let us take a short look at the various types of video marketing.
  • Brand videos
  • Demonstrations and showcases
  • Event videos
  • Trailers and teasers
  • Success stories and testimonials
  • Webinar videos
  • Instruction Videos
  • Question and answer Videos
  • Company Culture Videos

Let Us Peep into Some Benefits of Video Marketing for Small Businesses

Increase Brand Awareness and Better Online Presence

Because videos are more entertaining and quickly attract viewers, their reach to an audience is increased. Effective video marketing may also help you boost your internet visibility. In fact, one of the primary benefits of video marketing for small businesses since it establishes a robust online presence.

Videos are posted on a variety of social media platforms. Optinmonster reports that video marketers boost brand awareness by 54%.

Generating Leads and Increases Visitors

Campaign Monitor reports that around 54% of customers  want to see more video content from companies they support. Video marketing may assist businesses in generating new leads and keeping their sales funnels filled. YouTube has become increasingly crucial for businesses' marketing efforts.

According to Lemonlight statistics, video-assisted 84% of marketers in generating leads.

Video marketing enables audiences to consume content in bite-sized chunks that address their problem areas.

Builds Trust

In comparison to other forms of marketing, videos enable you to engage with your audience on a more personal level and establish an emotional relationship, which contributes significantly to the development of trust. Creating videos for small businesses is one of the most effective methods to get recognition and earn your consumers' confidence.

Hubspot research confirms that 84% of buyers purchase after seeing an explanation video..

Increases Sales and Conversions

Another essential benefits of video marketing for small businesses is increasing sales and boosting conversions.When customers are convinced, having a video about your product or service on social media increases engagement and purchases.

According to a Cisco study, online videos will account for more than 82% of all consumer internet traffic by 2022, 15 times the amount in 2017.

In accordance with the Vidyard research, marketers reported a 34% boost in conversion rate when they used videos as part of their campaign

Increased revenue and conversion rates are two of the ultimate advantages of video marketing. As a result, video marketing is in great demand in the realm of digital marketing due to its success.
According to EyeWideDigital, using video on your landing page may boost your conversion rate by up to 80%.

Increases Engagement on Social Media

Connecting with your prospective customer is very important. Therefore, engagement plays a vital role in the digital world. Videos promote social media engagement; thus, video marketing for small businesses is of utmost importance. Videos posted on social media platforms garner a more significant amount of attention. Along with more engagement, videos have a longer lifespan in the ecosystem due to the increased interactions and sharing.

According to Explain Ninja, over 93% of companies report gaining new consumers from videos shared on their social media pages.

Social media is a video-centric platform. As a result, there are several benefits of video marketing on social media.

Improves SEO Ranking

With videos on your website, you can boost visitors and keep them engaged, improving your page views. Also, improving your page views will result in improving your SEO ranking too. This is because longer visitors stay on your site, the better the degree of trust with search engines and hence the higher the rank.

If you embed your video on YouTube and your website, you will enhance your chances of appearing in search results. According to Alexa, YouTube is the world's second most popular website (after Google).

If you advertise your videos on social media, you increase your chances of being discovered. One of the significant benefits of video marketing for small businesses is an increase in SEO ranking.

Final Thoughts

With the numerous benefits of video marketing, small company owners should prioritize video marketing above more traditional forms of promotion. Adopting video marketing for small businesses is a fantastic approach to increase brand recognition and conversions.

Lastly, the marketing team may save time and resources by editing old video creative with relevant messages about fresh offers. Video marketing is a powerful performance driver for any sized business.

FAQs:

Why is video marketing important for small businesses?

Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales.

What are the advantages of video marketing?

Here few listed advantages of video marketing:
  •  Increase brand awareness and better   online presence
  •  Generating leads and increases visitors
  •  Builds trust
  •  Increases sales and conversions
  •  Increases engagement on social media
  •  Improves SEO ranking

Spotlight

VoucherCodes

VoucherCodes, part of RetailMeNot, is a leading savings destination for consumers, helping connect millions of smart shoppers with more than 5,000 restaurant, retail and leisure brands across the UK. We’re a truly omnichannel business partner, providing strategic support to help promote major players online and on the high street to our database of more than 8 million engaged customers.

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Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

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VoucherCodes

VoucherCodes, part of RetailMeNot, is a leading savings destination for consumers, helping connect millions of smart shoppers with more than 5,000 restaurant, retail and leisure brands across the UK. We’re a truly omnichannel business partner, providing strategic support to help promote major players online and on the high street to our database of more than 8 million engaged customers.

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Sovos Acquires Aatrix Software, Expanding Solution and Service Capabilities for SMBs

Business Wire | January 12, 2024

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PR Newswire | January 10, 2024

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Sovos Acquires Aatrix Software, Expanding Solution and Service Capabilities for SMBs

Business Wire | January 12, 2024

Global compliance technology solutions and services provider Sovos announced today it has acquired North Dakota-based Aatrix Software, a leader in payroll tax forms, extending our leadership in compliance with enhanced capabilities across e-Filing for 1099 and ACA 1095 reporting and W2/payroll reporting – increasing our local, state and federal coverage. This acquisition brings together two companies with significant experience and expertise in helping small and medium-sized businesses navigate the complexity of tax and regulatory compliance. As the regulatory landscape continues to evolve and electronic filing thresholds are lowered, it’s important that SMBs have access to the technology solutions and services they need to ensure proper and timely tax filings to maintain compliance. Together, Sovos and Aatrix will better inform users about changing mandates and provide them easy access to the tools and support they need. Between our two companies, we bring to bear extensive reach in terms of existing partnerships and configurations to work with nearly any platform or systems provider. “The continued digitization of tax compliance affects businesses of every size, and this is especially true for SMBs,” said Kevin Akeroyd, CEO, Sovos. “Small businesses really are the backbone of the U.S. and we have made a commitment at Sovos to provide them with the technology and support they need. We believe that Aatrix shares these same principles and fits perfectly into our existing portfolio, we are excited to welcome them into the fold.” Aatrix occupies a strong segment of the market and offers customers a deep level of form functionality as well as a flexible solution that can adapt to their various software offerings. Primarily focused on serving customers through integrations with ERP and payroll providers, Aatrix has been able to leverage its critical business functionality, embedded relationships with payroll partners, and high customer satisfaction to create a highly sticky solution. Its ‘sweet spot’ is primarily mid-sized companies with geographic scale to require multiple tax forms, however the solution has broad appeal across market segments and industries. “Aatrix has been a leader in helping small and mid-sized businesses meet their compliance obligations for nearly four decades and we are extremely proud of the work we’ve done and the partnerships we’ve created,” said Steve Lunseth, CEO, Aatrix. “I believe that the timing is right for us to bring our solutions portfolio under the Sovos umbrella to create even stronger opportunities for our customers, partners and employees. Our combined expertise and reach will assure that any business that wants to streamline their filing process will have access to the best people and solutions on the market.” The terms of the deal were not disclosed. Sovos is owned by Hg, the London-based specialist private equity investor focused on software and service businesses, and TA Associates. Holland & Hart LLP served as legal advisor to Sovos. About Sovos Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes. More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. About Aatrix Aatrix Software is a leading provider of W2, 1099 and ACA reporting solutions servicing over 300,000 businesses. Aatrix has been developing innovative accounting software solutions since 1986. Aatrix' finance software has received numerous awards, including Software Digests highest overall rating and Home Office Computing Editors Pick. Today, the Aatrix Electronic Forms Division is one of the nation's premier payroll reporting specialists.

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TECHNOLOGY

Alibaba.com Introduces New AI-Powered Feature at CES to Boost Efficiency and Growth for SMEs and Entrepreneurs in 2024

PR Newswire | January 10, 2024

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and part of Alibaba International Digital Commerce Group (AIDC), will launch its latest Smart Assistant features powered by artificial intelligence (AI) at CES in Las Vegas, NV from January 9-12, 2024. The Smart Assistant, an AI-powered global sourcing tool, caters to both newcomers and seasoned entrepreneurs in the dynamic world of global commerce. As a one-stop B2B sourcing platform, Alibaba.com remains committed to delivering innovative solutions to help buyers and suppliers streamline operations to more efficiently reach their goals and continue to grow. The Smart Assistant updates unveiled at CES will help business owners adeptly enhance their supply chain and solve complex sourcing needs and challenges as they seek to stand out in today's competitive marketplace. "Today's small businesses face a variety of headwinds, but with the right technology and support, they can feel confident that they will overcome obstacles and help their business thrive, which is why we're expanding the features of our new Smart Assistant tool to better serve today's entrepreneurs," said Chris Lu, General Manager at Alibaba.com North America. "With advances in AI, we are ushering in the next generation of sourcing and empowering small businesses to succeed with our Smart Assistant at their side." The Smart Assistant: Shaping the Future of Sourcing Alibaba.com developed the Smart Assistant as an AI-powered, intuitive personal guide to sourcing that helps small business owners discover new opportunities, stay up-to-date on trends, seamlessly track orders and more in a single, efficient touchpoint. First announced at CES and coming soon to the Alibaba.com Smart Assistant is the Instant Help feature, which leverages an AI-powered chatbot to answer basic inquiries and offer real-time insights and resources, regardless of time zones or language barriers. The Instant Help feature provides buyers with essential knowledge and industry insights about a variety of verticals and product types, as well as offer tips to elevate their communications with suppliers. It will help ensure small businesses can increase efficiency, purchase smart and keep up with trends by leveraging AI to increase competitive advantages. Since their launch in September 2023, the first two features of the Smart Assistant – Upgraded Image Search and Smart Request for Quotation (RFQ) – have already provided significant benefit to entrepreneurs using the Alibaba.com desktop platform. Based on Alibaba.com's internal study since September 2023, buyers using the Upgraded Image Search have seen a 28% higher deal closing rate than those only using traditional text search. Buyers who used the Smart RFQ tool saw 29% more quotes from suppliers, while suppliers saw a 21% increase in buyer responses to quotes as compared to the original RFQ process. "Developed from buyer-supplier feedback and embedded with profound industry knowledge, we are excited to demonstrate how the Smart Assistant rapidly and accurately produces product requests and images aligning with buyer needs," Lu said. "Smart Assistant helps buyers embrace their creativity, improve the efficiency of matching buyers and sellers, while making sourcing more accessible for all." Alibaba.com will provide a showcase of Smart Assistant features at their booth on Wednesday, January 10, 2024 at 11:00 AM PT, hosted by smart sourcing expert Stella Shenshen. The Alibaba.com booth is located at the Las Vegas Convention Center's Tech East in the AI and Robotics section in North Hall's Grand Lobby on level 1, Booth 9017. Visitors to the booth will also have the opportunity to network and connect with 20 top-rated suppliers in-person, personally experiencing the ways Alibaba.com offers buyers advanced sourcing solutions and AI-powered tools to take their business to the next level. Tech and AI Power the Future of Businesses, E-commerce and Sourcing In addition to announcing new Smart Assistant features at CES, Alibaba.com leadership will discuss the evolution of e-commerce and sourcing, as well as how sourcing has been influenced and improved by AI and other technological innovations. Going "Entreprenuts" to Support Small Business Innovation To complement its presence at CES, Alibaba.com is also debuting a new campaign celebrating entrepreneurial spirit and innovation. The Entreprenuts campaign highlights how entrepreneurs are willing to bet big, as well as maintain persistence and boundless creativity, against daunting odds. In other words, they can go a little "entreprenuts" to achieve their dreams and create new products – just like the products showcased each year at CES. Throughout the Entreprenuts campaign, which will run from January 8 through February 8, 2024, Alibaba.com will encourage buyers to share stories of their craziest entrepreneurial moments, utilizing the most "nuts'' stories in a video highlight to showcase what it means to be an Entreprenut. Buyers can also earn their Entreprenut badge and profile by answering a questionnaire that will determine their unique Entreprenut characteristic. At the end of each quiz, buyers will be provided with exclusive tools and services to help them achieve their goals as they kickstart 2024. "This campaign demonstrates Alibaba.com's continued support of small and medium-sized businesses in the United States and helping them realize their entrepreneurial dreams and push beyond what others might believe possible," said Rah Mahtani, Head of Marketing for North America at Alibaba.com. "As buyers share their experiences, Alibaba.com will offer innovative new resources and products to help these 'Entreprenuts' succeed on their journey." The campaign debuts at a key crossroads for small business owners. The US has seen a surge in the number of newly registered businesses, which hit record highs in both 2021 (5.4 million) and 2022 (5.1 million). Sadly, 20% of these new businesses face failure within the first two years, and a staggering 45% of startups do not surpass the five-year mark due to challenges such as market volatility, supply chain disruption, shifting consumer demands, and inventory management. This makes the tools and capabilities Alibaba.com offers, which are designed to help entrepreneurs level up their sourcing and supply chain operations in the increasingly competitive small business arena, more valuable than ever. About Alibaba.com Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering all aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group.

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TECHNOLOGY

Zapier launches an all-in-one automation platform to transform operations at more than 600,000 businesses

PR Newswire | January 26, 2024

Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces. Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer. "When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem." The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity. Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan. By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed. About Zapier: Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.

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