Your Complete CRM Handbook

June 21, 2021

A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you?

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4 Roads

4 Roads are a team of specialist web developers and social business strategists, expert in online community strategy, implementation and customer experience.

OTHER WHITEPAPERS
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Small Business Token and Business Operating System

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

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The ultimate guide to payroll compliance

whitePaper | May 24, 2021

As your business grows, the time will come to consider taking on employees. When that step happens you need to start managing payroll for your small business.This is an important step as it will involve a host of new processes that you will have to manage or oversee.

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Why do start-ups and small businesses need virtual assistants?

whitePaper | July 16, 2022

As startups and businesses try to regain lost ground, they are increasingly looking at innovative solutions to reduce costs and be more competitive in the marketplace. Hiring Virtual Assistants can be the out-of-the-box solution they need.

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2021 Small Business Owner Report

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.

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The small business guide to marketing on a budget

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

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How to Avoid Phishing Attacks

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

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Spotlight

4 Roads

4 Roads are a team of specialist web developers and social business strategists, expert in online community strategy, implementation and customer experience.

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