Transform the way your enterprise tests applications for success in a connected world

whitePaper | May 11, 2022

From phone apps to home automation to cashless commerce and beyond, digital disruption is the new normal for consumers today. It’s changing what we do—and how we get things done—in countless ways.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | November 30, 2021

The COVID-19 pandemic, climate change, technological disruption, socioeconomic stratification and related social unrest as well as changing expectations about business have all proven in different ways that we are at a crossroad. The role of business in this context is now widely understood. However, most of the attention and headlines focus on initiatives from large multinationals and industry leaders, while small and medium-sized enterprises (SMEs) are only sporadically recognized and often neglected as major drivers of economic activity, as well as social and environmental progress around the world.

whitePaper | May 24, 2021

One of the biggest challenges small business owners face is maintaining a positive cash flow. The problem is, many aren’t managing and reporting on it in the first place. How do you manage cash flow that allows you to predict expenses, payments and forecasted sales?

whitePaper | February 27, 2023

As a small business owner, we know you deal with many challenges daily. Some of them may be difficult to predict, and you’ll have to tackle them as they come. For some challenges, however, you can prepare yourself in advance. Being ready and knowing what to do to overcome these challenges will save you time and money and ensure that 2023 will be the year where you’ll see success and expansion for your business!

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.