The Ultimate Content Marketing Guide for Startups

whitePaper | May 11, 2022

From phone apps to home automation to cashless commerce and beyond, digital disruption is the new normal for consumers today. It’s changing what we do—and how we get things done—in countless ways.

whitePaper | February 17, 2020

The Cisco Annual Internet Report is a global forecast/analysis that assesses digital transformation across various business segments (enterprise, small-to-medium business, public sector, and service provider). The report covers fixed broadband, Wi-Fi, and mobile (3G, 4G, 5G) networking. Quantitative projections are provided on the growth of Internet users, devices and connections as well as network performance and new application requirements. Qualitative analyses and assessments are also provided in four strategic areas: applications, security, infrastructure transformation, and empowering employees and teams.

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

whitePaper | September 21, 2021

The White Paper is promoted by Generali as part of the SME EnterPRIZE project, which aims to create an European platform providing increased visibility to sustainable SMEs and inspiring small and medium entrepreneurs to adopt more responsible business models. The White Paper has been developed by SDA Bocconi School of Management with the support of researchers from a network of EU universities in eight selected countries (Austria, Czech Republic, France, Germany, Hungary, Italy, Spain, Switzerland)

whitePaper | June 28, 2021

For all the discussion about cash disappearing due to the rise in mobile and card payments, cash still remains a popular form of payment. According to the Federal Reserve’s latest consumer payment findings, consumers use cash to pay for nearly one-third of retail transactions,making cash handling a critical part of managing a retail operation.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.