The Omnichannel Guide for 2021

May 3, 2021

Ecommerce adoption has accelerated in the face of COVID-19, making it even more important for retailers to integrate online and offline sales channels into a cohesive experience.

Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed and recalibrates their understanding of their target customer.

Spotlight

Expert360

During our time at Bain & Company, we saw the power of contingent workers and consultants as a means to get support and expertise to supercharge organisations and create real change. At that time, corporations lacked the ability to easily augment staff, build handpicked consultant teams, hire top individual short-term talent and engage with subject matter experts and boutique firms.

OTHER WHITEPAPERS
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"Small Business Digital Marketing Survival Kit"

whitePaper | November 15, 2019

Sometimes surviving means knowing the difference between what’s time-honored wisdom and what’s just a tall tale. For example, some people think you can survive online with just a website or a Facebook page. Some people believe getting to the top of the search results is harder than making a fire with wet matches. The truth is, if you pack your digital survival kit with the right gear, you can do more than survive...you can thrive.

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Small business owner’s guide to surviving 2023

whitePaper | February 27, 2023

As a small business owner, we know you deal with many challenges daily. Some of them may be difficult to predict, and you’ll have to tackle them as they come. For some challenges, however, you can prepare yourself in advance. Being ready and knowing what to do to overcome these challenges will save you time and money and ensure that 2023 will be the year where you’ll see success and expansion for your business!

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Post COVID Policy Options to Enhance Australia’s Innovation Capabilities

whitePaper | June 1, 2021

The IPA takes an active role in the promotion of policies to assist the small business and SME sectors, reflecting the fact that approximately three-quarters of our members work in these sectors or are trusted advisers to small business and SMEs. The IPA pursues fundamental reforms which will result in boosting productivity growth and in easing the disproportionate regulatory compliance burden placed on small business.

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7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver. But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

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Selling Digital Marketing Services to Local Businesses

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.

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Creating a New Normal for SME IT in 2022

whitePaper | September 1, 2022

During the first two months of the pandemic, many small-to-medium sized enterprises (SMEs) underwent two years’ worth of digital transformation. And over the past six months, SMEs have gone through even more change as they search for a “new normal.” Of course, none of this has really felt normal. And many SME IT leaders have begun to realize that any sense of normalcy we do come to won’t be something that happens on its own. The new normal is going to be something they create.

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Spotlight

Expert360

During our time at Bain & Company, we saw the power of contingent workers and consultants as a means to get support and expertise to supercharge organisations and create real change. At that time, corporations lacked the ability to easily augment staff, build handpicked consultant teams, hire top individual short-term talent and engage with subject matter experts and boutique firms.

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