The business metaverse with real-life applications

whitePaper | November 30, 2021

This report uncovers the set of organizational capabilities and orientations needed for SMEs to become future ready. It also highlights a series of best practices from SMEs leading the way in terms of future readiness. The paper builds on an in-depth analysis of more than 200 peer-reviewed articles and the engagement of more than 300 chief executive officers and founders of SMEs.

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.

whitePaper | May 20, 2022

Digital payments play an important role in financial inclusion. Research shows that when people have access to digital payments, these act as a gateway to other financial services, like credit and insurance; and people are more likely to use those services to save money, start or expand businesses, manage risk and better sustain financial shocks.4 Digital payments also allow governments to disburse resources to more of their unbanked populations than they would using cash. Micro-, small and mediumsized enterprises (MSMEs) greatly benefit from the use of digital payments as it allows them to attract more customers and bring their business online, creating opportunities to sell beyond their immediate geography

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | May 3, 2021

Ecommerce adoption has accelerated in the face of COVID-19, making it even more important for retailers to integrate online and offline sales channels into a cohesive experience. Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed and recalibrates their understanding of their target customer.