Small Business White Paper Policy options for Australia

whitePaper | November 30, 2021

This report uncovers the set of organizational capabilities and orientations needed for SMEs to become future ready. It also highlights a series of best practices from SMEs leading the way in terms of future readiness. The paper builds on an in-depth analysis of more than 200 peer-reviewed articles and the engagement of more than 300 chief executive officers and founders of SMEs.

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

whitePaper | April 1, 2021

Protect your business against advanced attacks with the right combination of technology, people and processes. While much of the reporting on cyberattacks focuses on large companies, the truth is that small businesses are not immune.

whitePaper | May 22, 2021

In this ebook, we dive into everything you need to know to manage, monitor and maintain the financial health of your business. You’ll learn about reports like cash flow forecasts, and how to truly understand your numbers. Everything you need to run a well-oiled financial engine is inside.

whitePaper | November 7, 2019

An effective local SEO campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews. Learn how we drive results on search engines for local businesses.

whitePaper | January 6, 2020

Salesforce’s innovative outlook holds customers at its core, with no other company creating products designed to connect entire businesses — across sales, service, marketing, community, analytics, and apps — around the customer. This whitepaper explores the ways in which Salesforce can benefit businesses, helping them gain an upper hand on their competition.