Meaningful Business: Understanding Social Entrepreneurs

June 10, 2014

RBC initiated a study of Canadian entrepreneurs in 2013 to understand the extent to which businesses are going beyond financial returns to pursue social goals. The study was conducted by Phase 5 Research and consisted of in-depth interviews with social entrepreneurs, as well as a survey of 511 Canadian entrepreneurs, including a sub-sample of social entrepreneurs for comparative analysis. The focus of this paper is on those entrepreneurs who self-identified in the research as having formally stated social or environmental goals that they use to gauge the performance of their business. In particular, examples are drawn from the following social businesses.

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AWeber

AWeber is a global email marketing service used by over 100,000+ small businesses, bloggers and entrepreneurs. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

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