How to write white papers: A Closer look at white paper definition

June 13, 2017

Because the term “white paper” means different things to different people, business professionals occasionally want to know how Hoffman defines this term. They often ask us simply, “What is a white paper?” The white paper format can be an effective way to educate potential customers on the merits of technology products and services and to explain the complex technologies involved. Although they are not the most exciting kind of collateral, white papers offer a benefit that more glamorous advertising and marketing materials cannot provide. To define white papers is to say that these documents provide useful information to the reader and lend validity to product claims—thus stimulating their further interest in the offering.

Spotlight

Brand Grow Media Inc.

Brand Grow Media is a new-thinking, full-service media agency, based in Toronto, with clients across North America. We grow brands for marketers, advertising agencies and publishers of all sizes. We offer a more flexible alternative to the traditional advertising agency structure.

OTHER WHITEPAPERS
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The ultimate guide to business connectivity in field services

whitePaper | September 1, 2022

The challenges that field service workers face today stem from one primary issue: a lack of business connectivity. They require the same capabilities to access information and collaborate as the corporate office but have fewer tools to do so. This dichotomy between expectations and reality results in headaches that manifest in a variety of ways.

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LOCAL SEO WHITE PAPER MAKING YOUR BRAND FAMOUS IN YOUR LOCATION

whitePaper | November 7, 2019

An effective local SEO campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews. Learn how we drive results on search engines for local businesses.

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Why do start-ups and small businesses need virtual assistants?

whitePaper | July 16, 2022

As startups and businesses try to regain lost ground, they are increasingly looking at innovative solutions to reduce costs and be more competitive in the marketplace. Hiring Virtual Assistants can be the out-of-the-box solution they need.

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A guide to small business broadband

whitePaper | November 3, 2021

In this business broadband guide, in partnership with Sky Connect, we reveal why your small business should be considering an upgrade, the benefits of business broadband, the importance of switching from analogue phone systems to smarter broadband based networks and how to select a business broadband provider.

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7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver. But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

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2021 Small Business Owner Report

whitePaper | May 1, 2021

Despite continued challenges, our latest research found small business owners have started to regain their footing. Economic confidence and business revenue expectations have bounced back significantly from levels seen last fall, with hiring plans on the rise as well. Most also feel that a widely available vaccine in their local community will be helpful in bringing their business back to normal.

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Spotlight

Brand Grow Media Inc.

Brand Grow Media is a new-thinking, full-service media agency, based in Toronto, with clients across North America. We grow brands for marketers, advertising agencies and publishers of all sizes. We offer a more flexible alternative to the traditional advertising agency structure.

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