How to Kill a Small Business

Small businesses account for more than 50% of the employment in the U.S., and employer businesses, those businesses with at least one employee other than the owner, have a surprisingly good survival rate through the first few years.

Spotlight

LimeTray

LimeTray is a product-startup helping restaurants market, engage and sell to more customers online. 6 out of 10 restaurants shut down in less than an year of starting up & this is not because they serve bad food or are expensive but because they fail to reach out to enough customers to cover costs.

OTHER WHITEPAPERS
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COVID-19 and Technology Adoption in Small and Medium-Sized Enterprises

whitePaper | December 15, 2021

This report uncovers the impact the pandemic has had on SMEs’ attitude to Industry 4.0 technologies. It highlights the barriers and the corresponding policies of the SMEs they have to overcome in achieving a wider adoption of digital technology.

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10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

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Selling Digital Marketing Services to Local Businesses

whitePaper | May 1, 2021

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023,1 underscoring the need for local businesses to develop campaigns in a range of formats. Decisionmakers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing.

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SMP: A World Of Opportunity For Gen Z? Attracting New Generation Talent

whitePaper | June 14, 2021

The opportunity for small and medium sized practices to grow in today’s business environment is unprecedented. Adoption of digital accounting tools, changing client expectations and business models are deeply transforming all aspects of SMPs. With the flexibility and creativity to match the velocity of change and adapt to the rapidly evolving demands of the client, SMPs have the potential to drive the progress and transformation of the industry as a whole. But are they adopting the right talent attraction strategies when it comes to Gen Z?

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The Essential VAT Guide for SMEs in the UK

whitePaper | October 13, 2021

That’s why we partnered with Osome, an online accounting provider. Their industry-leading accounting software and dedicated qualified accountants help businesses stay compliant and keep as much of their hard-earned cash as possible.

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The Omnichannel Guide for 2021

whitePaper | May 3, 2021

Ecommerce adoption has accelerated in the face of COVID-19, making it even more important for retailers to integrate online and offline sales channels into a cohesive experience. Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed and recalibrates their understanding of their target customer.

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Spotlight

LimeTray

LimeTray is a product-startup helping restaurants market, engage and sell to more customers online. 6 out of 10 restaurants shut down in less than an year of starting up & this is not because they serve bad food or are expensive but because they fail to reach out to enough customers to cover costs.

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