Compete and Win in the Age of Account Based Buying

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | September 21, 2021

The White Paper is promoted by Generali as part of the SME EnterPRIZE project, which aims to create an European platform providing increased visibility to sustainable SMEs and inspiring small and medium entrepreneurs to adopt more responsible business models. The White Paper has been developed by SDA Bocconi School of Management with the support of researchers from a network of EU universities in eight selected countries (Austria, Czech Republic, France, Germany, Hungary, Italy, Spain, Switzerland)

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.

whitePaper | September 8, 2022

It is no secret that business needs to stay on top of the ever-changing technology landscape. Companies that do not keep up will not succeed in the digital age. But, depending on how fast your business adapts, you could be missing out—or left behind altogether

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

whitePaper | March 18, 2022

The last two years have been challenging for small businesses across America. The COVID-19 pandemic exacerbated preexisting obstacles while also creating new ones. Uncertainty, lockdowns, supply chain disruptions, and inflation have posed tremendous hurdles to small businesses. Through it all, small businesses have remained dynamic and resilient