Capitalizing on the small-business market

As big businesses look to attract new customers, a shift has begun over the past several years to make a conscious acquisition effort in the form of dedicated marketing plans and budgets to target small-business owners fewer than 25 employees.

Spotlight

Visible Measures

Visible Measures is the leader in social video measurement and activation. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.

OTHER WHITEPAPERS
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5 Productivity Tips Every Small Business Needs to Know

whitePaper | June 21, 2021

As an entrepreneur, starting a new business is exciting. Backed by the support of a close-knit team, you face new challenges every day and you put in the hours to make your business work. But your time may be taken up by rote tasks, leaving you less time to acquire new prospects and care for your existing customer relationships.

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How Intrinsic Security Protects Against Business Disruption

whitePaper | November 3, 2021

The challenges of today and tomorrow’s cybersecurity requirements can’t be met using yesterday’s thinking. A holistic, built-in approach that is intelligent and automated is required to quickly adapt to whatever unexpected changes come your way. Dell Technologies calls this approach “intrinsic security.” Discover how Intrinsic Security approach allows you to be proactive instead of reactive when managing your company’s cybersecurity needs.

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Retention Strategies for Small and Mid-Sized Businesses

whitePaper | July 24, 2022

To say today’s workforce is in flux is an understatement. The evolution of work has always been affected by technology, demographics, and social dynamics, and major events can force momentous shifts.

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A Small Business Work Plan

whitePaper | November 25, 2022

Following four previous meetings over the course of 2018 and 2019 in Washington, D.C., London, New York, and Bristol, the most recent Dialogue was led by Emma Wade-Smith, Her Majesty’s Trade Commissioner for North America, and Ambassador Jayme White, Deputy US Trade Representative

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How to Avoid Phishing Attacks

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

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10 Small business trends to lookout for this year

whitePaper | July 16, 2022

New business trends are emerging as things begin to feel more normal again. By understanding these trends, small businesses can regain their foothold in the economy, grow faster and be more competitive in the marketplace.

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Spotlight

Visible Measures

Visible Measures is the leader in social video measurement and activation. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.

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