Analytics for digital retail

whitePaper | February 17, 2020

The Cisco Annual Internet Report is a global forecast/analysis that assesses digital transformation across various business segments (enterprise, small-to-medium business, public sector, and service provider). The report covers fixed broadband, Wi-Fi, and mobile (3G, 4G, 5G) networking. Quantitative projections are provided on the growth of Internet users, devices and connections as well as network performance and new application requirements. Qualitative analyses and assessments are also provided in four strategic areas: applications, security, infrastructure transformation, and empowering employees and teams.

whitePaper | April 12, 2021

Small businesses (those with less than 20 employees) make up nearly 98% of all Australian businesses. Responding to the COVID-19 crisis has presented small businesses with new challenges, and there is evidence that many are looking to alternative solutions for survival in the longer term. This paper presents recent evidence which can be summed up as a focus on business innovation, flexibility, and agility.

whitePaper | July 16, 2022

Managing its cash flow is critical for every company to survive in these turbulent times. For many, it is the key to success and survival, given that over 61% of small businesses struggle with managing their cash flow.

whitePaper | November 30, 2021

The COVID-19 pandemic, climate change, technological disruption, socioeconomic stratification and related social unrest as well as changing expectations about business have all proven in different ways that we are at a crossroad. The role of business in this context is now widely understood. However, most of the attention and headlines focus on initiatives from large multinationals and industry leaders, while small and medium-sized enterprises (SMEs) are only sporadically recognized and often neglected as major drivers of economic activity, as well as social and environmental progress around the world.

whitePaper | June 21, 2021

As an entrepreneur, starting a new business is exciting. Backed by the support of a close-knit team, you face new challenges every day and you put in the hours to make your business work. But your time may be taken up by rote tasks, leaving you less time to acquire new prospects and care for your existing customer relationships.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.