"Small Business Digital Marketing Survival Kit"

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.

whitePaper | March 30, 2022

News and analysis about smartphones typically focus on the flash and sizzle of the latest consumer features, but for business decision-makers there is often an entirely different set of criteria when selecting a device for the workforce. Companies are embracing smartphones and the benefits of mobility, and many see they can no longer depend on employee-owned devices and Bring Your Own Device (BYOD) policies. They know phones are poised to replace laptops as their team’s primary computing devices, and they see the potential value of running their business on mobile applications on a uniform platform they control completely

whitePaper | July 31, 2022

Due to its cost-effectiveness, remote work has a unique appeal for start-ups and small businesses. Working remotely also helps employees to be more productive and maintain a good work-life balance.

whitePaper | February 27, 2023

As a small business owner, we know you deal with many challenges daily. Some of them may be difficult to predict, and you’ll have to tackle them as they come. For some challenges, however, you can prepare yourself in advance. Being ready and knowing what to do to overcome these challenges will save you time and money and ensure that 2023 will be the year where you’ll see success and expansion for your business!

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | January 16, 2020

The Small Business Guide To Rapid Settlement Report documents the challenges facing small businesses due to delays in access to funds from sales. The report further seeks to educate, inform and provide a path for solutions to this sector. It is based on a survey of 480 firms in a broad range of industries with annual revenues up to $10 million.