Developing organic digital marketing processes in SMEs

August 24, 2019

The fact that e-commerce is on the rise is beyond dispute. The number of people worldwide who bought something online totalled 1.32 billion in 2014 and is forecasted to rise to 2.14 billion in 2021 (eMarketer 2017). Similarly, e-commerce sales worldwide are projected to jump from 2.304 billion U.S. dollars in 2017 to 4.878 billion in 2021 (eMarketer 2018). The figures for the B2B (business-to-business) sector are particularly encouraging. For example, in 2017, in the United States alone, B2B e-commerce sales reached 889 million U.S. dollars and are expected to increase to 1.181 billion U.S. in 2021 (Digital Commerce 360 2017). Furthermore, the largest percentage of total online sales revenue comes from B2B transactions. In Finland in 2017, B2B transactions accounted for 61% of e-commerce sales revenue compared to 39% for B2C (business-to-consumer) transactions (Statistics Finland 2018).

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The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

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Spotlight

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

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