Over Half of Consumers Start Their Online Shopping on Amazon

January 2, 2019

Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna. Approximately 51% of consumers start their online shopping by searching Amazon, followed by Google (21.8%) and brands’ websites (17.2%).

Spotlight

Windwalker Group

Windwalker Group is an award-winning small minority-owned business with over 25 years of experience providing expert services to our partners in the area of Human Development through Corporate and Government Training, Protection and Preparedness, as well as Professional Services and Consulting. They provide unparalleled expertise and customer service, helping organizations meet today’s challenges while preparing for tomorrow’s future.

Other Infographics
news image

The Small Business Guide To Using Amazon Advertising

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

Read More
news image

43% of Small Businesses Spend 6+ Hours Per Week in Social Media

Infographic | December 13, 2019

If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck!

Read More
news image

How small biz can lead the way in b2b payment innovation

Infographic | January 14, 2020

B2B Payment Innovation Keys Advantages.

Read More
news image

The Megaphone of Main Street: Small Business Jobs Report

Infographic | September 14, 2021

Small businesses play an important role in the United States labor market, and they are often considered the “lifeblood” of the U.S. economy. They employ 47.1% of all U.S. workers and contribute to 41% of all U.S. economic activity. SCORE’s latest “The Megaphone of Main Street” data report series delves into the story behind the impact of COVID-19 on small business hiring and the challenges small business owners face in their search for employees.

Read More
news image

Power of Social Media Marketing

Infographic | February 8, 2022

Brands need to invest in social media to increase their business exposure. Know more about the popular social media marketing platforms and the power of social media marketing for small businesses.

Read More
news image

How Do Small Businesses Earn Customer Loyalty?

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Read More

Spotlight

Windwalker Group

Windwalker Group is an award-winning small minority-owned business with over 25 years of experience providing expert services to our partners in the area of Human Development through Corporate and Government Training, Protection and Preparedness, as well as Professional Services and Consulting. They provide unparalleled expertise and customer service, helping organizations meet today’s challenges while preparing for tomorrow’s future.

Events