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Optimizing Your Online Store's Checkout

Online store's checkout process ordinarily separates the information fields over three webpages. This declutters the screen, making it more manageable for customers to absorb and complete at a steady pace. This is excellent for certain businesses, whose key demographics prefer not to be rushed. However, not every eCommerce company will find that 3-Page Checkout works to their advantage. Examples include companies with target audiences that are less patient than others, or ones that rely on impulse purchases.

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