Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

IPM Integrated Project Management Company, Inc.

Integrated Project Management Company, Inc. is a leading project management consulting firm focused on planning and implementing strategically critical projects in the life sciences, healthcare, consumer products, and industrial sectors. Often working in highly regulated industries, IPM tackles complex projects through dedicated on-site leadership. The IPM leadership approach combines its clients internal capabilities and legacy knowledge with its proven ability to inspire stakeholder engagement and buy-in, and to achieve project objectives.

OTHER WHITEPAPERS
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Cisco Annual Internet Report (2018–2023)

whitePaper | February 17, 2020

The Cisco Annual Internet Report is a global forecast/analysis that assesses digital transformation across various business segments (enterprise, small-to-medium business, public sector, and service provider). The report covers fixed broadband, Wi-Fi, and mobile (3G, 4G, 5G) networking. Quantitative projections are provided on the growth of Internet users, devices and connections as well as network performance and new application requirements. Qualitative analyses and assessments are also provided in four strategic areas: applications, security, infrastructure transformation, and empowering employees and teams.

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Is my business too small to benefit from a call centre solution?

whitePaper | September 8, 2022

Customer experience has now become a boardroom conversation… and with good reason. Research shows that only two in 10 (21 per cent) of consumers rated their most recent interaction with a brand as “excellent”, while 34 per cent rated it as “average”1 .

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Small Business Token and Business Operating System

whitePaper | June 27, 2021

SBT is a token for small businesses who want to make the world work better. It’s a community driven token for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring positive global changes.

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The business metaverse with real-life applications

whitePaper | June 5, 2022

EVVELAND is the business metaverse that applies Web3 technologies and operational expertise to attract and empower diverse communities focused on events, creativity, developing awareness and caring for the planet.Event organizers and professionals, SMB and corporations, universities, XR and 3D creators, digital artists and NFT collectors are welcome to join us… running their trade shows or private meetings.

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Small BusinessFinance Markets2020/21

whitePaper | April 1, 2021

Our unique position at the intersection of government and financial markets enables us to identify and reduce imbalances in access to finance; create a more diverse market; and increase the supply of finance for the entrepreneurs and business owners at the very heart of the British economy.

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Big cyber security questions for small business

whitePaper | April 2, 2021

The 2021 State of Cyber Fitness in Australian small businesses white paper explores new data on the security challenges that Australian small business owners face following a year where their reliance on technology grew exponentially.

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Spotlight

IPM Integrated Project Management Company, Inc.

Integrated Project Management Company, Inc. is a leading project management consulting firm focused on planning and implementing strategically critical projects in the life sciences, healthcare, consumer products, and industrial sectors. Often working in highly regulated industries, IPM tackles complex projects through dedicated on-site leadership. The IPM leadership approach combines its clients internal capabilities and legacy knowledge with its proven ability to inspire stakeholder engagement and buy-in, and to achieve project objectives.

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