Eraswap white paper

whitePaper | June 21, 2021

As an entrepreneur, starting a new business is exciting. Backed by the support of a close-knit team, you face new challenges every day and you put in the hours to make your business work. But your time may be taken up by rote tasks, leaving you less time to acquire new prospects and care for your existing customer relationships.

whitePaper | June 1, 2021

The IPA takes an active role in the promotion of policies to assist the small business and SME sectors, reflecting the fact that approximately three-quarters of our members work in these sectors or are trusted advisers to small business and SMEs. The IPA pursues fundamental reforms which will result in boosting productivity growth and in easing the disproportionate regulatory compliance burden placed on small business.

whitePaper | April 12, 2022

As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount

whitePaper | May 20, 2022

Digital payments play an important role in financial inclusion. Research shows that when people have access to digital payments, these act as a gateway to other financial services, like credit and insurance; and people are more likely to use those services to save money, start or expand businesses, manage risk and better sustain financial shocks.4 Digital payments also allow governments to disburse resources to more of their unbanked populations than they would using cash. Micro-, small and mediumsized enterprises (MSMEs) greatly benefit from the use of digital payments as it allows them to attract more customers and bring their business online, creating opportunities to sell beyond their immediate geography

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | January 6, 2020

Salesforce’s innovative outlook holds customers at its core, with no other company creating products designed to connect entire businesses — across sales, service, marketing, community, analytics, and apps — around the customer. This whitepaper explores the ways in which Salesforce can benefit businesses, helping them gain an upper hand on their competition.