Modern Consumer Behavior in the New Omni-Channel World

Infographic | December 3, 2019

With its 645 million users, LinkedIn is a powerful business social media platform invaluable for networking.That sounds like a great opportunity for small businesses... But many of today's small businesses never get around to signing up and setting up a LinkedIn profile.Yet, it takes just a couple of hours to not only create your presence but also launch a strategy for being known, building a reputation, and getting found.

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Infographic | January 28, 2020

Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic.

Infographic | January 4, 2022

In recent times, social media has become a primary medium for promotion, customer service, communications, wider reach, and more. Having your presence on social media is essential for your small business. But there are many pitfalls and mistakes to avoid on the journey.

Infographic | April 26, 2022

To secure a small business loan, many lenders want a business credit score of 75 or higher. This is why business credit is important for small business owners today. Find out more about the business credit bureaus and it's importance for small business owners.

Infographic | January 7, 2020

The economy helped many small businesses thrive in 2019, but 2020 could be a whole different story.