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From Brick to Click: E-Commerce Trends in Industrial Manufacturing

July 13, 2018

The Internet’s large-scale global penetration has spawned an increasingly large number of technology- and Web-savvy consumers, creating a huge opportunity for both industrial manufacturers and their end customers. Over the past decade, e-commerce has evolved from a basic communication and transaction channel between buyer and seller, to an end-to-end collaboration medium between all stakeholders. This collaboration is driven by companies looking to increase sales by offering online product recommendations and promotions, as well as end-customers seeking the rich and personalized online experience that many retail Web sites offer.

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